# Rapper-Reimagined Footwear Capsules PUMA Tapped Big Sean for a Pop Culture Debut Collection By Kalin Ned | Published 2018-03-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/debut-collection References: [highsnobiety](https://www.highsnobiety.com/p/big-sean-puma-interview/) & [us.puma](http://us.puma.com/en_US/collections/select/select-court) [PUMA](https://www.trendhunter.com/trends/puma-5) and brand ambassador Big Sean teamed up for a debut collection inspired by the American rapper's "unique Detroit style." The footwear capsule boasts classic silhouettes with a contemporary twist in the styling. For example, Big Sean updated the 50th Anniversary [PUMA Suede model](https://www.trendhunter.com/trends/bodega-x-puma) with a new color—Ash. Footwear is not the only focus of the Big Sean x PUMA debut collection, however. The American rapper also put a spin on classic pieces such as the T7 Track Jacket, as well as hoodies and t-shirts. As PUMA is usually affiliated with sports figures and professional athletes, it is refreshing to witness a different direction for its fashion-forward collections. From [Rihanna's FENTY](https://www.trendhunter.com/trends/syna-collection) to Big Sean's 2018 debut collection, PUMA is definitely tapping into the stylistic renderings of pop culture. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 27% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Pop-culture Collaborations:** There is a disruptive innovation opportunity for brands to collaborate with pop-culture icons to create fresh fashion lines that appeal to a wider audience. - **Contemporary Twists on Classics:** There is a disruptive innovation opportunity for product designers to modernize classic product designs with fresh colors, fabrics, and styles for a new generation of consumers. - **Fashion-forward Sports Brands:** There is a disruptive innovation opportunity for sports brands to expand beyond traditional athletic wear and partner with pop culture icons to create fashion-forward clothing lines. ### Sectors Adopting This - **Athletic Footwear:** Athletic footwear brands can collaborate with pop culture icons to create fresh and fashionable styles that appeal to a wider audience. - **Apparel:** Apparel brands can partner with pop culture icons to modernize classic clothing designs and create new lines that appeal to a wider audience. - **Pop-culture Merchandise:** Merchandise companies can manufacture and market unique products featuring the branding of popular culture icons, such as rappers, to tap into the growing demand for trendy and cultural fashion lines. ## Related on Trend Hunter - [Rapper-Collaborative Streetwear Capsules](https://www.trendhunter.com/trends/p-by-gunna-collection.md) - [Holographic Game-Inspired Apparel](https://www.trendhunter.com/trends/puma-5.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Fitness Instructor-Inspired Sports Capsules](https://www.trendhunter.com/trends/effortlessly-cool.md) - [Film-Centric Fashion Capsules](https://www.trendhunter.com/trends/smurfs-collection.md) - [Motorsport-Inspired Capsules](https://www.trendhunter.com/trends/aap-rocky-x-puma.md) - [Collaborative Bold Sneaker Models](https://www.trendhunter.com/trends/puma-and-salehe.md) - [Performance-Inspired Designer Shoes](https://www.trendhunter.com/trends/balenciaga-x-puma.md) - [Sci-Fi Sneaker Capsules](https://www.trendhunter.com/trends/puma-x-et-collection.md)