# Mustachioed Branding Debonair Cigars Reemerge With Facial Hair Labels By Allison Love | Published 2010-07-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/debonair-cigars References: [notcot.org](http://www.notcot.org/post/32460/) & [whitezine](http://www.whitezine.com/en/design/debonair-cigars.html) Debonair Cigars have hopped on the [mustache bandwagon](https://www.trendhunter.com/trends/tough-guys-soft-sweaters), rebranding their cigar labels with a little cartoon man with a mustache. The hilarious little man is meant to represent the popularity of the mustache and the stereotype that men with mustaches smoke cigars. This marketing ploy adds a little [humor](https://www.trendhunter.com/trends/axe-campaign) to the ever-serious pastime of [smoking cigars](https://www.trendhunter.com/trends/partags-brand). Debonair Cigars are on the right track by capitalizing on this ongoing facial hair trend. **Implications** - Businesses that discover unique ways to integrate a popular consumer movement or infatuation into their own products will appeal to a very large audience. Consumers will be attracted to the familiar characteristics and qualities of a product that embraces mainstream or prevailing crazes within today's consumer society. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 26% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Mustache-themed Branding:** Incorporating mustache-themed branding into products can attract customers who are interested in popular facial hair trends. - **Humorous Marketing:** Using humor in marketing can make a product stand out and appeal to consumers who appreciate lighthearted and unconventional approaches. - **Incorporating Cultural Stereotypes:** Using stereotypes in branding can be a successful way to tap into popular cultural trends and appeal to a wide audience. ### Where This Applies - **Tobacco:** The tobacco industry can use unique branding strategies like mustache-themed labels to differentiate their products and appeal to a wider audience. - **Consumer Goods:** Consumer goods companies can incorporate popular cultural trends into their products to appeal to a wider audience and stay current in the market. - **Fashion:** Fashion brands that tune in to popular cultural trends like facial hair obsession can attract customers who want to feel connected to the current zeitgeist. ## Related on Trend Hunter - [March Madness Chip Ranges](https://www.trendhunter.com/trends/pringles-march-mustache-collection.md) - [Women-Focused Cigar Campaigns](https://www.trendhunter.com/trends/ladies-love-cigars.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Playful Hockey Campaigns](https://www.trendhunter.com/trends/beard-in-a-box.md) - [Humorous Male-Targeted Campaigns](https://www.trendhunter.com/trends/the-club-campaign.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Colorful Cannabis Rebranding Projects](https://www.trendhunter.com/trends/jaunty.md)