# Unbanked Debit Cards PayPal is Aiming to Introduce Solutions for Those Without a Bank Account By Laura McQuarrie | Published 2018-04-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/debit-cards References: [psfk](https://www.psfk.com/2018/04/paypal-debit-cards-for-users-without-a-bank.html) & [paypal](https://www.paypal.com/stories/us/taking-further-steps-to-help-the-unbanked) Ober the next few weeks, PayPal will be introducing a number of new products, like debit cards, that specifically target consumers in the United States who do not have a bank account. PayPal is launching its new products in collaboration with leading American financial institutions as a means of helping a greater number of consumers access affordable and convenient financial services. By making it possible for unbanked users to attach a debit card to their PayPal account, PayPal is providing alternatives to prepaid cards, check cashiers and payday lenders. As PayPal EVP and COO Bill Ready puts it: “we’re trying to bring more of those people into the digital economy." The debit cards PayPal will be offering for unbanked consumers will provide certain advantages, including the elimination of monthly fees and minimum balances. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 47% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What Makes This Trend Stand Out - **Unbanked Solutions:** PayPal introduces debit cards specifically for consumers without a bank account. - **Affordable Financial Services:** PayPal collaborates with financial institutions to provide affordable and convenient financial services to unbanked consumers. - **Digital Economy Inclusion:** PayPal aims to bring unbanked consumers into the digital economy with its new products and services. ### Sectors Adopting This - **Financial Services:** Financial institutions can collaborate with PayPal to provide affordable and convenient financial services to unbanked consumers. - **Payday Lending:** Payday lenders may face disruptive innovation opportunities as PayPal introduces alternatives for unbanked consumers. - **Prepaid Cards:** Prepaid card companies may face disruptive innovation opportunities as PayPal provides an alternative for unbanked consumers with its new debit cards. ## Related on Trend Hunter - [Contactless Merchant Payments](https://www.trendhunter.com/trends/paypal-2.md) - [Mainstream Cryptocurrency Payments](https://www.trendhunter.com/trends/pay-with-crypto.md) - [Humorous Payment Platform Campaigns](https://www.trendhunter.com/trends/paypal-checkout.md) - [Biometric Debit Cards](https://www.trendhunter.com/trends/biometric-debit-card.md) - [Shopping Rewards Programs](https://www.trendhunter.com/trends/paypal-1.md) - [Expanded Cross-Border Payments](https://www.trendhunter.com/trends/visa.md) - [Commerce-Enhanced Payment Cards](https://www.trendhunter.com/trends/venmo-debit-mastercard.md) - [Rewards-Based Debit Cards](https://www.trendhunter.com/trends/seltz-1.md) - [BNPL-Backed Credit Cards](https://www.trendhunter.com/trends/klarna-5.md)