# Vertical Debit Card Designs Starling Bank's Unorthodox Card Design Boasts Portrait Mode By Kalin Ned | Published 2018-08-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/debit-card-design References: [dezeen](https://www.dezeen.com/2018/07/31/starling-bank-vertical-debit-card-money-design/) & [starlingbank](https://www.starlingbank.com/) Online-only Starling Bank launches a debit card design that has a vertical orientation. The idea is fulled by the necessity of understanding small things about the consumer and the way they interact with the product. The company's art director, Mark Day, specified that the debit card design reflects the way people "insert [the plastic] into ATMs and card machines in a portrait orientation, or tap them to make contactless payments." In addition, the new look includes a sleek and minimalist design that shifts all the information — owner name, card number, expiry date, onto the back of the card, leaving you wondering why no one has done this sooner. Meanwhile, the front of Starling Bank's plastic displays only the financial institution's name, the chip and the [MasterCard](https://www.trendhunter.com/trends/touch-cards) logo. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 35% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Vertical Debit Card Designs:** Brands can innovate traditional products, like debit cards, by changing their orientation to better suit the way people interact with them. - **Minimalist Card Design:** There is an opportunity for financial institutions to streamline and declutter their debit card design by moving all necessary information to the back of the card. - **Portrait Orientation:** The trend towards portrait orientation in design can be applied to other tangible products, such as cards, to improve functionality and user experience. ### Where This Applies - **Banking:** The banking industry can use unique designs as a point of differentiation and enhance customer experience. - **Design:** Designers can utilize vertical orientation and minimalist design to create visually appealing and functional products. - **Retail:** Retail industries, such as those using loyalty cards, can create a more user-friendly experience by adopting vertical or portrait orientation in their card design. ## Related on Trend Hunter - [Accessible Payment Cards](https://www.trendhunter.com/trends/touch-cards.md) - [Gen Z-Specific Numberless Cards](https://www.trendhunter.com/trends/axis-bank.md) - [Tactile Payment Cards](https://www.trendhunter.com/trends/mastercards-touch-card.md) - [Custom Metal Credit Cards](https://www.trendhunter.com/trends/carbon-co-skin.md) - [Biometric Debit Cards](https://www.trendhunter.com/trends/biometric-debit-card.md) - [AI-Assisted Dual-Side ATMs](https://www.trendhunter.com/trends/dualsided-atm.md) - [Cutting-Edge Business Cards](https://www.trendhunter.com/trends/xcards.md) - [Youth-Targeted Debit Cards](https://www.trendhunter.com/trends/gohenry.md) - [Digital Debit Card Campaigns](https://www.trendhunter.com/trends/The-Lost-Wallet-Board.md)