# Investment-Fueled Bank Accounts The 'GratiFi' Debit Account Uses Investments for Purchases By Michael Hemsworth | Published 2019-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/debit-account References: [betalist](https://betalist.com/startups/gratifi?utm_campaign=startup-64775&utm_medium=atom&utm_source=newsfeed) & [gratifi.io](https://gratifi.io/?ref=betalist) Knowing when to sell investments takes a fair bit of practice and a lot of market monitoring, so the 'GratiFi' debit account has been created to help users eliminate the need for this process. The account works by optimizing a person's spending by using their best-performing investments to pay for purchases instead of requiring them to go in and perform manual selling themselves. The automated functionality of the account helps to create a hands-off experience for consumers and help them maximize their investments at all times for a greater return. The 'GratiFi' debit account is part of a shift towards automated finance solutions as consumers start to take more control over their money/investments and seek out ways to streamline their everyday portfolio management. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 25% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Credit Crunch](https://www.trendhunter.com/creditcrunch) ## Key Themes ### What's Driving This Trend - **Automated Finance Solutions:** The 'GratiFi' debit account exemplifies the trend of consumers seeking out automated finance solutions to streamline their portfolio management. - **Optimized Spending:** The 'GratiFi' debit account reflects the trend of optimizing spending by using best-performing investments to pay for purchases, eliminating the need for manual selling. - **Consumer Empowerment in Money Management:** The 'GratiFi' debit account aligns with the trend of consumers taking more control over their money and investments, seeking ways to maximize their returns. ### Who This Affects Most - **Financial Technology (fintech):** The 'GratiFi' debit account represents an opportunity for disruptive innovation in the Fintech industry by offering automated finance solutions to simplify portfolio management. - **Consumer Banking:** The 'GratiFi' debit account presents a disruptive innovation opportunity in the consumer banking sector by revolutionizing the way consumers leverage their investments for everyday purchases. - **Investment Management:** The 'GratiFi' debit account creates a disruptive innovation opportunity in the investment management industry by enabling automated optimization of spending based on the performance of investments. ## Related on Trend Hunter - [Passive Investment Platforms](https://www.trendhunter.com/trends/passive-investment-platform.md) - [Retirement-Focused Investment Apps](https://www.trendhunter.com/trends/retirement-saving-app.md) - [Investment Automation Platforms](https://www.trendhunter.com/trends/investment-automation-platform.md) - [Automated Investment Platforms](https://www.trendhunter.com/trends/aikido-finance.md) - [Automated Budgeting Finance Apps](https://www.trendhunter.com/trends/spendid-personal-finance-app.md) - [Accessible Smart Money Apps](https://www.trendhunter.com/trends/fina-finance-app.md) - [Credit-Consolidating Finance Apps](https://www.trendhunter.com/trends/credit-finance-app.md) - [Privacy-First Finance Apps](https://www.trendhunter.com/trends/skwad.md) - [Real-Time Finance Tracking Solutions](https://www.trendhunter.com/trends/balance-bunny.md)