# Diamond-Studded Openings DeBeers Expands in Singapore with Flagship Boutique By Tajah Charles | Published 2010-10-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/debeers-expands-in-singapore References: [livetradingnews](http://www.livetradingnews.com/de-beers-opens-at-marina-bay-sands-24930.htm) & [marinabaysands](http://www.marinabaysands.com/Shopping/Shops/De_Beers.aspx) Adding to the [luxury of Marina Sands Bay](https://www.trendhunter.com/trends/stone-island-expands), DeBeers expands in Singapore with its [first Southeast Asian flagship boutique](https://www.trendhunter.com/trends/ecksand-yorkville). A highlight of the opening was the reveal of the one-of-a-kind, 17-carat diamond piece, the [Talisman Wonder](https://www.trendhunter.com/trends/pandora-the-fashion-awards-2025). As with all DeBeers stores, this edition includes a DeBeers Beauty Scan, a machine designed to display the true features of a diamond. Also on display for the opening was the $3 million Princess Lea Necklace. With almost 90 carats and 1200 hours of workmanship, this piece is the star of the Princess Lea Collection. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 52% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Expansion:** Opportunities for other luxury brands to expand their presence in emerging markets with flagship boutiques. - **Advanced Diamond Technology:** Potential for development of innovative diamond scanning machines and technologies to enhance the diamond shopping experience. - **Extravagant Jewelry Collections:** Demand for exclusive and high-value jewelry collections, creating market opportunities for designers and luxury brands. ### Sectors Adopting This - **Luxury Retail:** Luxury retail industry can benefit from expanding into emerging markets and establishing flagship boutiques. - **Diamond Technology:** Development and improvement of diamond scanning machines and technologies can disrupt the diamond industry. - **High-end Jewelry:** Opportunities for designers and luxury brands to create extravagant and high-value jewelry collections. ## Related on Trend Hunter - [Ultra-Luxurious Collaborative Jewellery Lines](https://www.trendhunter.com/trends/collaborative-jewellery.md) - [Upscale Bridal Concepts](https://www.trendhunter.com/trends/diamonds-pearls.md) - [Ultra-Luxe Jewelry Boutiques](https://www.trendhunter.com/trends/miamis-design-district.md) - [South Korean Diamond Capsules](https://www.trendhunter.com/trends/lotte-world-tower.md) - [Fine Jewellery Flagships](https://www.trendhunter.com/trends/peoples-jewellers.md) - [Bridal-Focused Retail Concepts](https://www.trendhunter.com/trends/bridal-shopping.md) - [Natural Diamond Campaigns](https://www.trendhunter.com/trends/worth-the-wait.md) - [Ultra-Opulent Jewelry Boutiques](https://www.trendhunter.com/trends/luxury-jewelry-brand-bulgari.md) - [Luxury Brand Light Displays](https://www.trendhunter.com/trends/the-constellation-of-love.md)