# Unique Jewel Hues DeBeers Diamond Monopoly Sets 2008 Color Standards By Going Like Sixty | Published 2007-12-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/debeers-diamond-monopoly References: [styleguru.org](http://www.styleguru.org/entry/grey-orange-ring-from-de-beers/) DeBeers controls the diamond market and apparently has decided there is a glut of [grey and orange diamonds](https://www.trendhunter.com/trends/boom-by-daniele)! The jewelery company is showing these unusual stones hoping they will capture enough market share to continue to keep diamonds as the [luxury standard for jewelry](https://www.trendhunter.com/trends/pandora-era). DeBeers is known for manipulating the [demand for stones](https://www.trendhunter.com/trends/blockchain-backed-natural-diamonds). They will decide that smaller stones need more demand and will withhold larger stones. Then when the market has shown the demand slowing, they release the larger stones - thus making your small stones unfashionable. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 68% | Activity: 72% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What Makes This Trend Stand Out - **Colorful Diamond Jewellery:** With the release of grey and orange-colored diamonds, there is an opportunity to disrupt the traditional white diamond market with colorful diamond jewellery. - **Sustainable Diamond Mining:** DeBeers' monopoly on the diamond industry leaves room for companies to disrupt the market by promoting sustainable and ethically sourced diamonds. - **Alternative Gemstones:** As DeBeers continues to manipulate the demand for diamonds, there is room for disruptive innovation in alternative gemstones that become more appealing to consumers. ### Sectors Adopting This - **Fine Jewellery Industry:** The fine jewellery industry can capitalize on this trend by offering coloured diamond jewellery to consumers seeking unique and unconventional pieces. - **Sustainable Mining Industry:** Companies that prioritize responsible and sustainable mining practices can disrupt the DeBeers monopoly on the diamond industry. - **Alternative Gemstone Industry:** An alternative gemstone industry has the opportunity to capture consumers who are looking for more ethical or affordable alternatives to traditional diamonds. ## Related on Trend Hunter - [Stylish Synthetically Produced Diamonds](https://www.trendhunter.com/trends/synthetically-produced-diamonds.md) - [Lab-Grown Stones](https://www.trendhunter.com/trends/skydiamond.md) - [Ultra-Luxurious Collaborative Jewellery Lines](https://www.trendhunter.com/trends/collaborative-jewellery.md) - [Desert Ombre-Inspired Jewelry](https://www.trendhunter.com/trends/Desert-Ombre.md) - [Natural Diamond Campaigns](https://www.trendhunter.com/trends/worth-the-wait.md) - [Desert Diamond-Inspired Jewelry Lines](https://www.trendhunter.com/trends/desert-diamonds.md) - [Local Diamond Collections](https://www.trendhunter.com/trends/michael-hill-canadian-diamonds.md) - [Premium Lab-Grown Diamond Rings](https://www.trendhunter.com/trends/labgrown-diamond-rings.md) - [Color-Themed Fine Jewelry Capsules](https://www.trendhunter.com/trends/mocha-mousse.md)