# Inclusive Supercharged Skincare DEAU's SmartACE Technology Delivers the Power of 4 Products in 1 By Laura McQuarrie | Published 2025-04-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/deau References: [prnewswire](https://www.prnewswire.com/news-releases/southeast-asian-founder-launches-deau-a-groundbreaking-skincare-brand-from-japan-reimagined-for-melanin-rich-skin-302423637.html)  [DEAU](https://www.trendhunter.com/trends/mineralrich-water) is a new luxury skincare brand that combines Japan's minimalist approach to skincare with [multitasking formulas](https://www.trendhunter.com/trends/aeston-west) designed exclusively for diverse skin tones. "I remember standing in Tokyo's beauty aisles holding bottles that felt like works of art wishing they were made for skin like mine," said Southeast Asian founder Hina Mian. The brand is the result of five years of research and development within a cutting-edge [Japanese skincare lab](https://www.trendhunter.com/trends/iki-skin-care) and a dedicated team of chemists leading each separate formula. DEAU's Full Coverage Skincare is fueled by proprietary SmartACE Technology, a 360-degree system that delivers the power of four products in one. At launch, DEAU is bringing quality smart skincare technology to consumers with melanin-rich skin in the form of serums and creams. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 83% | Activity: 86% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Smart Skincare Multitasking Solutions:** The integration of DEAU's SmartACE Technology represents a pivot toward multitasking skincare solutions that simplify routines by combining multiple benefits into a single product. - **Inclusive Beauty Innovation:** DEAU's focus on formulas designed for diverse skin tones highlights the increasing demand for products that cater to a wider range of skin types and colors. - **Minimalist Skincare Approach:** Inspired by Japanese minimalist skincare, DEAU demonstrates a shift towards streamlined beauty regimens that prioritize efficiency and effectiveness. ### Where This Applies - **Luxury Skincare Industry:** The introduction of DEAU's high-end multifunctional skincare products signifies an evolution within the luxury skincare market, focusing on inclusivity and advanced technology. - **Cosmetic Chemistry:** With DEAU's primary innovation rooted in proprietary SmartACE Technology, it underscores the cosmetic chemistry industry's role in driving forward-thinking skincare solutions. - **Melanin-rich Skincare Market:** The launch of DEAU's specialized products marks significant progress in addressing the needs of the melanin-rich skincare segment, emphasizing tailored product development. ## Related on Trend Hunter - [Science-Backed D2C Skincare](https://www.trendhunter.com/trends/deinde.md) - [Canadian Luxury Skincare Brands](https://www.trendhunter.com/trends/skincare-line-des.md) - [Mineral-Rich Water-Powered Creams](https://www.trendhunter.com/trends/mineralrich-water.md) - [Minimalist Performance-Driven Skincare Brands](https://www.trendhunter.com/trends/beauty-market.md) - [Sophisticated Two-Product Skincare Systems](https://www.trendhunter.com/trends/delavie-sciences1.md) - [Supercharged Multifunctional Skincare](https://www.trendhunter.com/trends/cellis.md) - [Revitalizing Melanin-Targeted Skincare](https://www.trendhunter.com/trends/brownkind.md) - [Celebrity-Led Skincare](https://www.trendhunter.com/trends/dua-skincare.md) - [Multifunctional Design-Led Skincare](https://www.trendhunter.com/trends/aeston-west.md)