# Seasonal Fair Trade Brews Death Wish Coffee Celebrates Sober October with a Maple Cinnmamon Brew By Kanesa D | Published 2025-09-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/death-wish-coffee-1 References: [deathwishcoffee](https://www.deathwishcoffee.com/)  As Gen Z embraces Sober October, Death Wish Coffee is taking center stage as the new social drink of choice. [Death Wish Coffee Co.](https://www.trendhunter.com/trends/pumpkin-chai-blend), the top Organic and Fair Trade coffee brand in the U.S., is fueling the trend with its limited-edition Maple Cinnamon blend, combining bold cinnamon with a touch of maple for cozy fall vibes. Fans can also enjoy the classic Dark Roast, convenient Premium Canned Lattes with up to 87% less sugar, and the seasonal Pumpkin Chai with natural spices. Death Wish Coffee is available for purchase online and at major retailers, including [Amazon](https://www.trendhunter.com/trends/starbucks-ushers-in-spring), Target, and [Walmart](https://www.trendhunter.com/trends/bones-coffee-pumpkin-spice). The brand also offers products such as its Dark Roast, Premium Canned Lattes, Pumpkin Chai, and more, all of which can be found on its website. Image Credit: Death Wish Coffee ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 36% | Activity: 41% | Freshness: 51% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Alcohol-free Socializing:** As more consumers join the Sober October movement, non-alcoholic beverages like fair trade coffee are becoming preferred alternatives for social gatherings. - **Limited-edition Flavors:** The introduction of seasonal coffee blends, such as Maple Cinnamon, caters to niche tastes and enhances consumer experience with exclusive, time-sensitive options. - **Sugar-conscious Beverages:** The availability of coffee options with considerably reduced sugar content reflects the growing demand for health-conscious drink choices. ### Sectors Adopting This - **Fair Trade Products:** The coffee sector is seeing a surge in consumer preference for fair trade products, highlighting a shift towards ethically sourced and sustainable offerings. - **Non-alcoholic Beverage Market:** Consumers' growing interest in alcohol-free options for social drinking occasions is expanding the market for non-alcoholic beverages. - **Online Retail Platforms:** Increased sales via major e-commerce sites like Amazon provide opportunities for expanding reach and catering to diverse consumer preferences. ## Related on Trend Hunter - [Spiced Seasonal Coffee Relaunches](https://www.trendhunter.com/trends/pumpkin-chai-blend.md) - [Strong Seasonal Coffees](https://www.trendhunter.com/trends/gingerdead.md) - [Canned Caramel Cold Brews](https://www.trendhunter.com/trends/caramel-cold-brew-latte.md) - [Ethical Peppermint Mocha Coffees](https://www.trendhunter.com/trends/peppermint-mocha-coffee.md) - [Enhanced Pumpkin-Flavored Coffees](https://www.trendhunter.com/trends/maple-pumpkin-super-coffee.md) - [Clean-Label Canned Lattes](https://www.trendhunter.com/trends/premium-canned-lattes.md) - [Classic Winter Mocha Blends](https://www.trendhunter.com/trends/death-wish-coffees.md) - [Premium Organic Coffee Blends](https://www.trendhunter.com/trends/light-roast-blend.md) - [Haunting Cold Brew Coffees](https://www.trendhunter.com/trends/grim-reaper-coffee-company.md)