# Ultra-Fiery Jerky Snacks This Limited-Edition Death Reaper Beef Jerky Comes with a Challenge By Laura McQuarrie | Published 2021-10-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/death-reaper-beef-jerky References: [businesswire](https://www.businesswire.com/news/home/20211012005326/en) & [countryarcher](https://www.countryarcher.com/pages/death-reaper-challenge)  Country Archer Provisions is packing the heat of the Guinness Book of World Record’s hottest pepper into limited-edition one-ounce bags and challenging people to try its new Death Reaper Beef Jerky. The bags contain a snack that's so spicy they have warning labels and come with gloves to make sure that people are properly prepared for their experience with the pepper, which can reach up to two million Scoville heat units. For the launch of this ultra-spicy beef jerky snack, the brand is introducing the #DeathReaperChallenge, which involves putting on a protective glove and trying to finish the jerky without eating or drinking anything to quell the heat. As co-founder and CEO of Country Archer Provisions, Eugene Kang, says "People across the country have become obsessed with spicy foods, and we wanted to create something that really brings the heat for those who love tormenting their tastebuds." ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 19% | Activity: 20% | Freshness: 10% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Ultra-spicy Snacks:** There is an opportunity to create new ultra-fiery snack products and capitalize on the growing obsession with spicy foods. - **#foodchallenge:** Brands can engage customers by creating social media challenges that incorporate their products, like the #DeathReaperChallenge. - **Novel Flavors:** There is a trend towards unique and innovative flavor profiles. Companies can create limited edition products with unique and bold flavors to attract customers. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry has an opportunity to create new, exciting, and spicy snacks that cater to customers' increasing love for ultra-fiery flavors. - **Marketing and Advertising:** Marketing and Advertising firms can help their clients launch successful social media challenges to engage customers and promote their products. - **Agriculture and Spices:** There is a growing demand for rare and exotic spices to create new and exciting flavor profiles in the food industry, creating opportunities for the agriculture and spices industry to deliver unique ingredients. ## Related on Trend Hunter - [Ultra-Hot Carne Secas](https://www.trendhunter.com/trends/reaper-flavor.md) - [Adults-Only Ultra-Spicy Meals](https://www.trendhunter.com/trends/pepper-x-meals.md) - [Ultra-Spicy Pizza Slices](https://www.trendhunter.com/trends/one-slice-challenge.md) - [Super-Spicy Snack Mixes](https://www.trendhunter.com/trends/spicy-snack-mix.md) - [Fiery Tuna Packets](https://www.trendhunter.com/trends/light-tuna-packet-with-ghost-pepper.md) - [Spicy Sunflower Snacks](https://www.trendhunter.com/trends/smackin-cheddar-ghost-pepper.md) - [Color-Changing Spicy Chip Challenges](https://www.trendhunter.com/trends/paqui-2022-one-chip-challenge.md) - [Ultra-Hot Chicken Menus](https://www.trendhunter.com/trends/daves-hot-chicken1.md) - [Sweetly Spicy Snack Products](https://www.trendhunter.com/trends/sweet-carolina-reaper-cheetos.md)