# Internet Killed the Video Star MTV's TRL Canceled By Going Like Sixty | Published 2008-09-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/death-of-tv-music-mtvs-trl-is-dead References: [tv.hollyscoop](http://tv.hollyscoop.com/mtv-trl/trl-gets-canceled_1196.aspx) [MTV](https://www.trendhunter.com/trends/juicy-shore) used to stand for [Music Television](https://www.trendhunter.com/trends/2025-mtv-video-music-awards), and Total Request Live (TRL) was the music countdown program that launched a thousand careers. Christina Aguilera, Britney Spears and N'Sync all got a big boost when they appeared on TRL, but now, TRL is no more. It's canceled. The Executive Producer said it was time to move MTV to a different direction. The final show will be a two hour special on Saturday in November. **Implications** - Consumers are becoming [more connected to the Internet](https://www.trendhunter.com/trends/stage-ten) every day. Products that utilize the world wide web appeal to shoppers who want to stay on top of trends. Companies could develop more items with this in mind. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 29% | Activity: 17% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Connected Consumers:** Opportunity for companies to develop products that utilize the world wide web to appeal to consumers who want to stay on top of trends. - **Internet-based Entertainment:** Opportunity to create innovative forms of entertainment that cater to the increasing number of consumers who are connected to the Internet. - **Shifting TV Landscape:** Opportunity for companies to adapt to the changing preferences of consumers by exploring new directions in television programming. ### Where This Applies - **Consumer Electronics:** Opportunity to develop connected devices and technologies that enhance the Internet experience for consumers. - **Digital Entertainment:** Opportunity to create new platforms and content that cater to the growing demand for Internet-based entertainment. - **Broadcasting:** Opportunity to reevaluate traditional television programming formats and explore innovative ways to engage audiences. ## Related on Trend Hunter - [Reality TV-Themed Seltzers](https://www.trendhunter.com/trends/juicy-shore.md) - [Retro Music Platforms](https://www.trendhunter.com/trends/retro-play.md) - [Layered Online Content Reports](https://www.trendhunter.com/trends/creative-maximalism.md) - [Music-Centric Branding Initiatives](https://www.trendhunter.com/trends/mtv-video-music-awards1.md) - [Fan-Powered Reality Competitions](https://www.trendhunter.com/trends/pretzel-crust-island.md) - [Immersive Virtual Television Experiences](https://www.trendhunter.com/trends/future-of-tv.md) - [Music Event-Supporting Partnerships](https://www.trendhunter.com/trends/2025-mtv-video-music-awards.md) - [Social Shopping Networks](https://www.trendhunter.com/trends/stage-ten.md) - [Reality-Themed Dating Campaigns](https://www.trendhunter.com/trends/tinder-5.md)