# Publishing Woe Charts The 'Death of Print' Infographic Tells a Tale of the Digital Age By Jennifer Gosnell | Published 2012-05-31 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/death-of-print References: [columnfivemedia](http://columnfivemedia.com/work-items/get-satisfaction-infographic-the-death-of-print/) & [blog.getsatisfaction](http://blog.getsatisfaction.com/2011/05/11/infographic-the-death-of-print/) The 'Death of Print' outlines what most print media outlets have realized at this point: if you don't adapt, you die out. In the print world, [subscriptions and advertising](https://www.trendhunter.com/trends/subscriptionbased-printing-service) is decreasing and thus, so is revenue. Many claim the disadvantage of print is the inevitability of falling behind; with print, you can't update stories in real time like you can online. As a result, digital subscriptions are up. Clients can get notifications on issues of interest sent straight to their smartphones, email inboxes, or in the form of text alerts. In 2009, only 11% of Americans were subscribed to a physical national or periodical paper. Meanwhile, digital subscriptions have increased exponentially, with the San Jose Mercury News boasting a 322% increase over the last few years. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 53% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Digital Subscriptions:** The rise of digital subscriptions presents an opportunity for print media outlets to adapt and generate revenue in the digital age. - **Real-time Updates:** The need for real-time updates in the digital world creates an opportunity for innovative platforms that allow print media to provide up-to-date information. - **Mobile Notifications:** The growing popularity of receiving notifications on smartphones provides an opportunity for print media outlets to engage users and deliver their content directly to mobile devices. ### Where This Applies - **Print Media:** The decline of print media pushes the industry to explore digital transformation and find new ways to attract and retain readership. - **Digital Publishing:** The increasing demand for digital subscriptions creates opportunities for digital publishing platforms to enhance user experience and capture a larger market share. - **Mobile Technology:** The rise of mobile notifications opens up avenues for mobile technology companies to develop innovative solutions for delivering engaging and personalized content to users. ## Related on Trend Hunter - [Creative Text-to-Infographic Tools](https://www.trendhunter.com/trends/infographic-tools.md) - [Phone Breakup Newsletters](https://www.trendhunter.com/trends/reclaim-your-brain.md) - [Digital Creator Revenue Shifts](https://www.trendhunter.com/trends/beehiiv.md) - [Feed-Style Reading Platforms](https://www.trendhunter.com/trends/the-holdout.md) - [Digital Business Card Platforms](https://www.trendhunter.com/trends/digital-business-cards.md) - [AI Infographic Creation](https://www.trendhunter.com/trends/charts-not-chapters.md) - [Immersive Comic Storytelling Platforms](https://www.trendhunter.com/trends/immersive-comic-storytelling.md) - [Milk Carton QR Brochures](https://www.trendhunter.com/trends/aldi-2.md) - [Customizable Marketing Postcards](https://www.trendhunter.com/trends/smartpress.md)