# Search Engine Burial Charts Mourn the Death of Google Reader at the Google Graveyard By Gil Cohen | Published 2013-07-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/death-of-google-reader References: [mashable](http://mashable.com/2013/06/30/axed-by-google/) & [wordstream](http://www.wordstream.com/) With the recent death of [Google](https://www.trendhunter.com/trends/find-your-doodle) Reader, Word Stream has created an infographic that takes a look at some of the other Google services that have passed away. While Google Reader's demise has brought distraught to fans, the Google Graveyard is full of services that many were happy to see go. Strange and impractical concepts such as Google Wave, Google Lively and Google Answers never made it and now lie side by side along this burial ground of inventive ideas. Besides the death of Google Reader, those who follow the many services of the search engine giant can also look forward to the impending doom of iGoogle which is set to retire on November 1, 2013. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 11% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Death of Google Reader:** Opportunity for new RSS feed reader platforms to disrupt the market. - **Google Graveyard:** Opportunity for nostalgia-driven tech startups to revive and reimagine retired Google services. - **Retirement of Igoogle:** Opportunity for personalized homepage alternatives to fill the void in the market. ### Who This Affects Most - **RSS Feed Reader Platforms:** Disruptive innovation opportunity to provide a modern and feature-rich alternative to Google Reader. - **Nostalgia-driven Tech Startups:** Disruptive innovation opportunity to resurrect and rebrand retired Google services for a new generation of users. - **Personalized Homepage Alternatives:** Disruptive innovation opportunity to create innovative and user-friendly platforms to replace iGoogle. ## Related on Trend Hunter - [Digital Personality Tool Quizes](https://www.trendhunter.com/trends/find-your-doodle.md) - [Niche Search Engine Tools](https://www.trendhunter.com/trends/globe-explorer.md) - [Extension Opportunity Indexes](https://www.trendhunter.com/trends/zombie-extensions.md) - [AI-Powered Search Bots](https://www.trendhunter.com/trends/google-lamda.md) - [Digital Halloween Games](https://www.trendhunter.com/trends/pacmans-45th.md) - [Deep Sea Funerals](https://www.trendhunter.com/trends/deep-sea-funeral.md) - [AR-Enabled Google Tools](https://www.trendhunter.com/trends/google-7.md) - [Digital Guestbook Platforms](https://www.trendhunter.com/trends/visitation-book.md) - [Internal AI Search Engines](https://www.trendhunter.com/trends/gosearch.md)