# Death-Defying Photojournalism Jeffrey Werner's 'Incredible Stunts' By Pearl | Published 2008-09-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/death-defying-stunts-30-years-of-jeffrey-r-werners-photography References: [arbroath.blogspot](http://arbroath.blogspot.com/2008/09/incredible-stunts-by-jeffrey-r-werner.html) & [guardian](http://www.guardian.co.uk/books/gallery/2008/sep/24/photography?picture=337945156) Photojournalist Jeffrey R Werner's new book entitled 'Incredible Stunts' showcases his best photographs from 30 years of capturing death-defying action created for film and TV. Some of the stunts are made to look easy, like riding motorcycles over a large airplane or riding over the Great Wall of China. Fires and spectacular crashes are also featured, as well as the exploit of a handcuffed escape artist who risked drowning in a washing machine. All the stunts were highly dangerous, and some stuntmen did not escape injury. One of the most jaw-dropping photos was taken of a grandmother who wing-walked on a biplane at an altitude of 1,000 feet with only a sundress and no safety harness. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 72% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Death-defying Photography:** There is an opportunity for companies to develop new photography technologies or tools that allow capturing death-defying actions in new angles or methods. - **Extreme Sports Branding:** Brands can capitalize on the popularity of death-defying stunts and hire popular stuntmen or extreme athletes to promote their brand or product. - **Virtual Reality Experience:** Virtual Reality companies can create popular VR content that simulates death-defying action to provide an immersive experience for users. ### Sectors Adopting This - **Entertainment:** Production companies, especially those that specialize in stunts and action shots, can benefit from Jeffrey R Werner's 'Incredible Stunts' book to expand their client base. - **Publishing:** Companies can publish coffee table books featuring death-defying photography to appeal to a wide audience, from adrenaline junkies to photography lovers. - **Travel and Tourism:** Tourism companies and destinations can capitalize on the popularity of extreme sports and stunts by promoting or hosting events that feature them, such as wing-walking or motorcycle stunts. ## Related on Trend Hunter - [High Wire City Stunts](https://www.trendhunter.com/trends/philippe-petit.md) - [Secure Sporty Eyewear Collections](https://www.trendhunter.com/trends/oakley-stunt-collection.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Prankster Film Trading Cards](https://www.trendhunter.com/trends/zerocool.md) - [Surreal Art Exhibitions](https://www.trendhunter.com/trends/jeffrey-deitch-art-gallery.md) - [Hipster Era Photography Books](https://www.trendhunter.com/trends/the-cobrasnake-y2ks-archive.md) - [Record-Breaking Skate Megaramps](https://www.trendhunter.com/trends/red-bulls-building-drop.md) - [Beautiful Automotive Design Books](https://www.trendhunter.com/trends/benecict-redrove-auto-photo-manual.md)