# Bar-Quality Canned Cocktails Death & Co.'s RTD Cocktails Explore Pairings Like Sake & Brandy By Laura McQuarrie | Published 2021-11-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/death-co References: [bevnet](https://www.bevnet.com/news/2021/death-co-makes-first-cpg-play-with-rtd-cocktail-launch) & [deathandcompany](https://www.deathandcompany.com/)  In collaboration with Crafts Spirits Cooperative, [Death & Co.](https://www.trendhunter.com/trends/death-wish-coffee-co-power-surge) is venturing into ready-to-drink cocktails with a trio of canned beverages. There's the tart, gin-based Moonsail Fizz with notes of vanilla and passion fruit, the aromatic bourbon, ginger and birch blend Ranger Buck and [Aurora](https://www.trendhunter.com/trends/bhler-compactmix) Highball, which explores a unique pairing of vodka with pear brandy and sake. Each of these [canned cocktails](https://www.trendhunter.com/trends/bartender-spotlight-cocktails) was based on an original cocktail created at Death & Co. and now, quality bar experiences are easy to replicate at home. Catering to consumers outside of the bar setting, Death & Co. also newly released a book series called Death & Co. Welcome Home. With the bar and restaurant industry upended, many people have become home bar enthusiasts and amateur mixologists. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 38% | Activity: 70% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Premium RTD Cocktails:** Premium canned cocktails bring the sophistication of traditional bar drinks into the convenience of home settings. - **Fusion Spirit Pairings:** Innovative combinations of spirits, such as pear brandy and sake, challenge conventional mixology and elevate taste experiences. - **Home Mixology Revolution:** The surge in home mixologists is driving the market for high-quality, easy-to-create cocktail options and resources. ### Where This Applies - **Alcoholic Beverages:** The RTD cocktail segment is poised for growth as consumers seek premium alcohol experiences at home. - **Publishing:** Recipe books targeting home enthusiasts are flourishing, offering insights and inspiration for amateur mixologists. - **E-commerce:** Online platforms are increasingly vital for distributing premium canned cocktails to consumers embracing home-drinking trends. ## Related on Trend Hunter - [Artisanal High-ABV Cocktails](https://www.trendhunter.com/trends/canned-craft-cocktails.md) - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md) - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/wonderland-cocktails.md) - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/rtd-cocktails.md) - [Bar-Strength Canned Cocktails](https://www.trendhunter.com/trends/bar-strength-canned-cocktails.md) - [Versatile RTD Cocktails](https://www.trendhunter.com/trends/the-cocktail-collection.md) - [Summery Canned Cocktails](https://www.trendhunter.com/trends/post-meridiem-spirits.md) - [Timeless Canned Cocktails](https://www.trendhunter.com/trends/the-cocktail-chemist.md) - [Mixologist-Made Canned Cocktails](https://www.trendhunter.com/trends/canned-coppa-cocktails.md)