# Macabre Ice Cubes The ‘Death Chill' Tray Makes Frozen Skulls For Your Bloody Mary By Going Like Sixty | Published 2009-03-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/death-chill-freezes-shape-skull References: [urbantrendhk](http://www.urbantrendhk.com/product_info.php?ProductId=10-218) Death Chill is a product to send icy shivers down your spine, and into your booze. The [reusable Death Chill ice tray](https://www.trendhunter.com/trends/sphere-ice-makers) has plastic swizzles that look like a spinal cord and a orb-like mold at the end which turns your ice cubes into the shape of [human skulls](https://www.trendhunter.com/trends/swizzels-squashies-squeletons). Imagine freezing jello or a red juice or, best of all, [freeze some chocolate](https://www.trendhunter.com/trends/mocha-melts) and just lick the skull. **Implications** - For consumers with short attention spans, a trait very prevalent in today's consumption-hungry culture, fresh and innovative ideas are necessary. Businesses that are able to alter or enhance everyday products will see great returns from these types of consumers specifically. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 24% | Activity: 58% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Novelty Ice Cubes:** Creating unique and unconventional ice cube shapes can enhance the drinking experience and cater to consumers looking for a fun and visually appealing twist. - **Personalized Beverage Accessories:** Designing customizable drinkware and accessories, like the Death Chill ice tray, allows consumers to personalize their drinks and adds a touch of novelty to their beverage experience. - **Multisensory Drinking Experiences:** Exploring ways to engage multiple senses while consuming drinks, such as incorporating different textures or flavors through ice cube shapes, can create memorable and immersive experiences for consumers. ### Industries Being Reshaped - **Kitchenware and Barware:** Innovations in kitchenware and barware can focus on creating unique and creative ice cube molds and accessories that enhance the aesthetics and enjoyment of beverages. - **Event and Party Planning:** Event planners can incorporate novelty ice cubes and customizable beverage accessories to create unique and visually striking drink presentations that cater to the preferences of attendees. - **Food and Beverage Packaging:** In the food and beverage packaging industry, there is an opportunity to create specialized packaging for ice cube molds or pre-packaged novelty ice cubes, offering convenience and novelty to consumers. ## Related on Trend Hunter - [Coffin-Shaped Ice Cream Tubs](https://www.trendhunter.com/trends/the-alchemist-by-jdo.md) - [Celebratory Skull-Shaped Drink Mixes](https://www.trendhunter.com/trends/skull-hot-chocolate-bomb.md) - [Cooling Beer Cubes](https://www.trendhunter.com/trends/beercubes1.md) - [Pre-Infused Ice Cubes](https://www.trendhunter.com/trends/infused-ice-cube.md) - [Cannabis-Infused Ice Cubes](https://www.trendhunter.com/trends/highdration-kitchen.md) - [Life-Size Casket Coolers](https://www.trendhunter.com/trends/casket-cooler.md) - [Skull-Like Vodka Bottles](https://www.trendhunter.com/trends/crystal-head-vodka-1.md) - [Eco-Friendly Ice Straw Molds](https://www.trendhunter.com/trends/ice-straw.md) - [At-Home Mixologist Ice Makers](https://www.trendhunter.com/trends/sphere-ice-maker.md)