# Audit Survival Kits Element Three Puts a Playful Spin on (Death and) Taxes By Vasiliki Marapas | Published 2015-04-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/death-and-taxes References: [fastcodesign](http://www.fastcodesign.com/3044901/the-audit-survival-kit-dulls-the-pain-of-tax-hell?partner=rss) & [elementthree](http://elementthree.com/) In 1789, Benjamin Franklin wrote that nothing in life is certain, save for "death and taxes." Even worse than that hellish annual ritual? Audits. Even the word sends a collective shiver up our spines. In a brilliant marketing move, branding agency Element Three has come up with the 'Audit Survival Kit,' a handy birchwood box that comes equipped with the essentials (should the auditing nightmare ever occur to you). This includes things like flashcards (to test your CPA with); a specially branded tea that reads "Are you in hot water?"; a worry stone and a bottle of "Audit Headache Relief" pills. Of course, these are only tic-tacs, but one can only hope that the placebo effect would take place. This humorous kit for a universal pain in the ass proves that relatable marketing tactics go a long way. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 36% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Relatable Marketing:** Creating marketing campaigns and products that can be easily related to by consumers can lead to increased engagement and brand loyalty. - **Humor in Marketing:** Using humor in marketing strategies can help create a positive and memorable brand image. - **Problem-solving Kits:** Developing kits that provide solutions and comfort in facing common challenges can attract consumers and generate sales. ### Who This Affects Most - **Branding and Marketing:** Branding and marketing professionals can utilize relatable marketing tactics and humor to enhance customer engagement and build brand loyalty. - **Pharmaceuticals and OTC Medications:** Pharmaceutical companies can explore the concept of problem-solving kits and develop fun and creative products like the 'Audit Headache Relief' pills. - **Education and Training:** Educational institutions and training providers can consider developing flashcards and study materials specifically targeted at preparing individuals for audits and other challenges. ## Related on Trend Hunter - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Tax-Deductible Snack Breaks](https://www.trendhunter.com/trends/tax-deductible-snack-break.md) - [Comprehensive Humor-Based Toolkits](https://www.trendhunter.com/trends/humor-based-toolkits.md) - [Tax-Focused Marketing Campaigns](https://www.trendhunter.com/trends/now-this-is-taxes.md) - [Work-from-Anywhere Inflatable Kits](https://www.trendhunter.com/trends/work-from-anywairs.md) - [Excuse-Providing Mock Cans](https://www.trendhunter.com/trends/i-cant-can.md) - [Playful Cheese Slice Campaigns](https://www.trendhunter.com/trends/cheese-tax-pack.md) - [Creative Frustration Outlets](https://www.trendhunter.com/trends/punch-your-client.md) - [Spooky Film-Inspired Stationery Boxes](https://www.trendhunter.com/trends/beetlejuice-be-happy-box.md)