# Inaugural Cinched Outerwear Capsules Dear Vanessa Launches the Bat Mitzvah of Mortdecai Capsule By Amy Duong | Published 2019-03-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dear-vanessa References: [highsnobiety](https://www.highsnobiety.com/p/dear-vanessa-debut-collection/) & [dearvanessa.eu](https://dearvanessa.eu/) Dear Vanessa is one of the latest menswear labels to enter the market and it recently dropped its first-ever collection entitled, 'The Bar Mitzvah of Mortdecai.' Every season follows a theme that is based off a new character -- the brand was started by Potan Ragimzadeh and his inaugural range follows a story of “relentless pursuit of belonging and memoirs of a fictional character recalling his former significant other.” The color palette is filled with muted tones that deliver soft elements -- in addition to the spotlighting outerwear selection, the capsule also delivers a series of long sleeve shirts, vests, and footwear. The footwear selection features both formal models and sneaker models. As each season introduces its new collection, it tells a deeper story of the conceptual 'protagonist.' ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 30% | Activity: 19% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Storytelling Fashion Collections:** Dear Vanessa's themed collections that tell a deeper story of a fictional protagonist offer an opportunity for brands to create immersive narratives around their products. - **Muted Tones and Soft Elements:** The use of muted tones and soft elements in Dear Vanessa's capsule highlights a trend for subtle and calming color palettes in fashion, providing an opportunity for brands to create soothing and minimalist designs. - **Footwear Selections:** Dear Vanessa's footwear selection, featuring both formal and sneaker models, reflects a trend for versatile and hybrid designs in the footwear industry, presenting opportunities for brands to combine different styles and functionalities. ### Who This Affects Most - **Menswear:** Dear Vanessa's menswear label entering the market with its inaugural collection signifies opportunities for disruption and innovation within the menswear industry. - **Fashion Design:** Dear Vanessa's theme-based collections and muted color palettes present opportunities for disrupting the fashion design industry by incorporating storytelling and minimalist aesthetics. - **Footwear:** Dear Vanessa's diverse collection of formal and sneaker models in its capsule creates opportunities for innovative designs and hybrid footwear solutions within the footwear industry. ## Related on Trend Hunter - [Holiday Streetwear Capsule](https://www.trendhunter.com/trends/corteiz-x-denim-tears.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md) - [Premium Menswear Capsules](https://www.trendhunter.com/trends/classic-staples-remastered-collection.md) - [Designer Heritage Capsule](https://www.trendhunter.com/trends/kris-van-assche-x-fred-perry.md) - [Debut Ready-to-Wear Collections](https://www.trendhunter.com/trends/mansur-gavriel-1.md) - [Candle Brand Clothing](https://www.trendhunter.com/trends/rizon.md) - [Vibrant Skate Graphic Streetwear](https://www.trendhunter.com/trends/sorry-in-advance.md) - [Exclusive Joint Fashion Capsules](https://www.trendhunter.com/trends/cherry-la.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md)