# Rustic Tea Branding Dear Tea's Packaging Fuses Vintage and Contemporary Elements Seamlessly By Jana Pijak | Published 2016-06-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dear-tea References: [behance.net](https://www.behance.net/gallery/23320819/DEAR-TEA) Dear Tea's brand identity is the work of Beijing-based graphic designer 谷 龙 who revives [vintage packaging](https://www.trendhunter.com/trends/back-to-nature-1) for a new generation of tea drinkers. The brand's herb-infused blend is available in brown bags and cardboard containers along with wooden vessels that are designated for larger orders. These wooden vessels embody a vintage design aesthetic and are reminiscent of tea packaging from years past. This [Chinese tea branding](https://www.trendhunter.com/trends/gen-tea) is rustic while appealing to today's consumer and is reflective of Dear Tea's artisanal brand values and dedication to quality. Fusing aesthetics with practical design details, this [wood-accented packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging) is not only decorative but can also double as future teabag storage after its contents are consumed/ Furthermore, its illustrated labels inform consumers about fresh ingredients, tea benefits and preparation instructions. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 54% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Vintage Tea Packaging:** Opportunity to revive vintage packaging for a new generation of tea drinkers. - **Rustic Branding:** Potential to create a rustic brand identity that appeals to today's consumer. - **Multipurpose Packaging:** Innovative opportunity to design packaging that serves a dual function as teabag storage after consumption. ### Sectors Adopting This - **Tea Industry:** The tea industry can incorporate vintage packaging and rustic branding to attract and engage customers. - **Graphic Design Industry:** Graphic designers can explore the fusion of vintage and contemporary elements in their packaging designs. - **Sustainable Packaging Industry:** The sustainable packaging industry can capitalize on the idea of multipurpose packaging designs in order to reduce waste. ## Related on Trend Hunter - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Contemporary Premium Teas](https://www.trendhunter.com/trends/firebelly-tea.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Wisdom-Based Tea Brands](https://www.trendhunter.com/trends/tuuli-tea.md)