# Upcycled Fruity Floral Fragrances Ellis Brooklyn's Dear Sky Uses 87% Renewable Ingredients By Laura McQuarrie | Published 2024-08-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dear-sky References: [fragrantica](https://www.fragrantica.com/news/Ellis-Brooklyn-Launches-Dear-Sky-20945.html) & [ellisbrooklyn](https://www.ellisbrooklyn.com/products/dear-sky-eau-de-parfum)  Dear Sky is the latest launch from Ellis Brooklyn and the vegan-friendly, paraben-free, phthalate-free fragrance uses seven upcycled ingredients, and 87% of its ingredients are renewable. Dear Sky provides a vibrant and refreshing experience with its blend of fruity and floral notes, beginning with top notes of bergamot, rhubarb and honeydew melon. Following a juicy and uplifting introduction, the fragrance leads into a heart of tuberose and white peony for soft, floral elegance. The dry down of ambrette, galbanum and upcycled cedarwood grounds the scent with a subtle, earthy warmth. Altogether, the eau de parfum is described as an "an ode to the American West" for the wild souls who dare to blaze new paths. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 73% | Activity: 67% | Freshness: 27% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Upcycled Ingredients:** The use of seven upcycled ingredients demonstrates a commitment to sustainability and waste reduction in the fragrance industry. - **Renewable Ingredients:** Featuring 87% renewable ingredients highlights the shift towards eco-friendly and socially responsible production methods. - **Vegan-friendly Fragrances:** The emphasis on vegan-friendly formulations caters to an expanding market of health-conscious and environmentally-aware consumers. ### Sectors Adopting This - **Sustainable Beauty:** The integration of sustainable and renewable materials is transforming how beauty products are created and perceived. - **Eco-friendly Packaging:** Consumers increasingly seek out products with minimal environmental impact, driving innovation in eco-friendly packaging solutions. - **Green Chemistry:** Advancements in green chemistry are enabling the development of fragrant compounds that are both effective and environmentally benign. ## Related on Trend Hunter - [Next-Gen Citrus Floral Fragrances](https://www.trendhunter.com/trends/florist-eau-de-parfum.md) - [Après-Ski Fragrances](https://www.trendhunter.com/trends/apres-eau-de-parfum.md) - [Juicy Guava Fragrances](https://www.trendhunter.com/trends/guava-granita.md) - [Uplifting Lychee Fragrances](https://www.trendhunter.com/trends/11-11-lychee.md) - [Sensitive-Safe Summer Fragrances](https://www.trendhunter.com/trends/citrus-reverie.md) - [Invigorating Upcycled Fragrances](https://www.trendhunter.com/trends/dkny-247.md) - [Strawberry-Matcha Perfume Mists](https://www.trendhunter.com/trends/miss-strawberry-perfume-mist.md) - [Natural Scent-Paired Perfumes](https://www.trendhunter.com/trends/skylar-nude-skin.md) - [Indulgent Vegan Fragrances](https://www.trendhunter.com/trends/indulgent-vegan-fragrances.md)