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# Self-Empowering Retrospective Ads
YouTube's Dear Me Campaign Gives Advice to Your Younger Self

By Jana Pijak | Published 2015-03-10 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/dear-me-campaign
References: [popsugar](http://www.popsugar.com/tech/YouTube-Dear-Me-Campaign-37004161) & [youtube](https://www.youtube.com/watch?v=AbqT_ubkT0Y&t=11)

Growing up can be a gruelling process especially when you're still figuring out who you are. [YouTube's](https://www.trendhunter.com/trends/tarot-with-youtube) top influencers have all been there and share their experiences in the video platform's Dear Me campaign.

YouTube's Dear Me campaign was launched in celebration of [International Women's Day](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman) and features a slew of internet celebrities including popular gamers, [makeup artists](https://www.trendhunter.com/trends/it-feels-good-to-be-seen) and comedians with a diverse fan following. In this inspiring clip, each woman gives their younger self some advice and encourages viewers to embrace their unique qualities and to learn from their failures.

The #DearMe ad has already garnered over 4 million views and reminds us that we are truly all one of a kind. The clip's stars include content creators like Grace Helbig and Michelle Phan among others.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 14% | Activity: 44% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Self-empowering Ads:** Empowerment as a theme in advertising campaigns.
- **Advice-based Advertising:** Advertisements with a retrospective narrative where individuals provide advice to their younger selves.
- **Celebrity-endorsed Advertising:** Advertising campaigns endorsed by well-known personalities.

### Where This Applies

- **Beauty Industry:** Beauty influencers as endorsers of self-empowerment messaging.
- **Entertainment Industry:** Celebrities making appearances in self-empowerment campaigns.
- **Social Media Industry:** Social media platforms as a medium for broadcasting self-empowering messages.

## Related on Trend Hunter

- [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md)
- [Empowering Skincare Campaigns](https://www.trendhunter.com/trends/skincare-campaign-1.md)
- [Age-Celebrating Beauty Campaigns](https://www.trendhunter.com/trends/becauseofmyage.md)
- [Inspiring Women-Focused Campaigns](https://www.trendhunter.com/trends/computer-science-is-everything.md)
- [Content Creator Tarot Cards](https://www.trendhunter.com/trends/tarot-with-youtube.md)
- [Story-Focused Empowerment Campaigns](https://www.trendhunter.com/trends/shyaway.md)
- [Self-Doubt Alleviating Campaigns](https://www.trendhunter.com/trends/cadbury.md)
- [Youth-Led Holiday Campaigns](https://www.trendhunter.com/trends/where-are-you-going.md)
- [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md)