# Giant Criminal Behavior Warnings Chicago's 'Dear John' Billboards Target Prostitution Customers By Katie Cordrey | Published 2010-09-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dear-john-billboards References: [chicagobreakingnews](http://www.chicagobreakingnews.com/2010/08/sheriff-anti-prostitution-billboards-target-johns.html) & [cbs2chicago](http://cbs2chicago.com/local/prostitution.billboards.cook.2.1885474.html) 'Dear John' billboards are showing up near Chicago's O'Hare Airport and their message is clear: Those who pay for prostitution services will also be paying large fines and may land in jail. The area around O'Hare Airport is notorious for prostitution and the increased law-enforcement efforts are uncovering drug and weapons violations as well. 'Dear John' letters are usually written to inform a man that a relationship is over. But the Cook County sheriff's 'Dear John' billboards are a warning that when it comes to [buying prostitution services](https://www.trendhunter.com/trends/bodybar-pilates), it's better if the relationship doesn't even start. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 8% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Why This Trend Is Growing - **Increased Law-enforcement Efforts:** The increased law-enforcement efforts to combat prostitution near Chicago's O'Hare Airport present opportunities for innovative technologies and strategies to enhance detection and prevention. - **Public Shaming Campaigns:** The 'Dear John' billboards targeting prostitution customers represent a disruptive innovation opportunity in public shaming campaigns as a deterrent for illegal activities. - **Crackdown on Related Crimes:** The crackdown on prostitution near Chicago's O'Hare Airport not only serves as a deterrent for illegal activities, but also unveils potential opportunities for addressing drug and weapons violations. ### Industries Being Reshaped - **Technology:** The use of innovative technologies to enhance detection and prevention of prostitution-related activities can help law-enforcement agencies in their crackdown efforts. - **Advertising and Marketing:** The 'Dear John' billboards targeting prostitution customers demonstrate the potential for innovative advertising and marketing campaigns to raise awareness and discourage illegal activities. - **Security and Law Enforcement:** The increased law-enforcement efforts and crackdown on prostitution near Chicago's O'Hare Airport present opportunities for disruptive innovations in security measures and strategies to address related crimes. ## Related on Trend Hunter - [National Trafficking Awareness Ads](https://www.trendhunter.com/trends/see-the-trafficking-signs.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Halloween Season Candy Campaigns](https://www.trendhunter.com/trends/world-business-chicago.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [Cheesestring Trading Ads](https://www.trendhunter.com/trends/cheesestring-trading-ad.md) - [Perpetrator-Targeted Domestic Abuse Ads](https://www.trendhunter.com/trends/domestic-abuse-prevention-ad.md) - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md)