# Sinister Friendship Lookbooks The Dear Friends Summer 2014 Collection Adds an Element of Horror By Vasiliki Marapas | Published 2014-07-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dear-friends-summer-2014 References: [c-heads](http://www.c-heads.com/2014/06/26/lukas-cetera-x-dear-friends-x-s2014-lookbook/) & [dearfriendsclothing.bigcartel](http://dearfriendsclothing.bigcartel.com/) There's something distinctly off-putting about the Dear Friends Summer 2014 lookbook, photographed by Lukas Cetera. Sisters Paulína and Kaa modeled the [independent Slovakian streetwear labels's](https://www.trendhunter.com/trends/girls-dont-cry-collection) latest wares, looking less like "dear friends" and more like The Shining Twins. While I have no concrete evidence that the creatives behind the lookbook were inspired by the Grady girls, the [sinister vibe](https://www.trendhunter.com/trends/no-more-sleep) is definitely comparable. One sister is demure, blonde and innocent, while the other has [choppy dyed-black hair](https://www.trendhunter.com/trends/midnightblack-collection), striking translucent eyes and no eyebrows. The effect is rather unsettling; one might even describe it as "haunting." The most disturbing part of it all is looking at the sisters side by side. The clothes themselves are much less creepy than the lookbook and can easily be worn in everyday life. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 98% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Sinister Influence Fashion:** Fashion trends that incorporate elements of horror and the supernatural, inspired by the Dear Friends Summer 2014 collection's unsettling lookbook. - **Horror-inspired Marketing:** Marketing campaigns that use eerie or disturbing imagery to generate buzz, such as the Dear Friends Summer 2014 lookbook. - **Creepy Twin Aesthetic:** Trend of using unsettling imagery of identical twins as a marketing tactic, seen in the Dear Friends Summer 2014 lookbook. ### Industries Being Reshaped - **Fashion and Apparel:** Opportunities for apparel companies to experiment with eerie or unsettling imagery in their marketing campaigns. - **Photography and Media Services:** Incorporating horror elements into photoshoots and other media projects as a way to stand out and intrigue consumers. - **Entertainment and Film:** Capitalizing on societal fascination with horror and the supernatural through the development of dark and eerie content for film and other forms of entertainment. ## Related on Trend Hunter - [Spooky Back-to-School Footwear](https://www.trendhunter.com/trends/keds-x-monster-high.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Cult Movies-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/film-club-collection.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Cult Film-Inspired Fashion Collections](https://www.trendhunter.com/trends/beetlejuice-beetlejuice1.md) - [Horror Film-Inspired Footwear](https://www.trendhunter.com/trends/horrific-crocs.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)