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# Decadent Designer Abodes
The Dean Conley 'Villa Collina' is an Estate Owner's Dream

By Amanda Chang | Published 2010-11-23 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/dean-conley-villa-collina
References: [bornrich.org](http://www.bornrich.org/entry/real-estate-beat-deane-conley-s-villa-collina-in-knoxville/)

How individuals come to own [magnificent mansions](https://www.trendhunter.com/trends/marison-heler) like the Dean Conley 'Villa Conilla' will always be a wonder to me. Just look through the gallery and you will see why this interior designer is one lucky individual to own such a real estate gem.

Located in Lyons View Pike in Knoxville, this 36,750 square-foot [villa](https://www.trendhunter.com/trends/casa-tres-patis) is worth a cool $12.5 million. Boasting 50 rooms, eight bedrooms, [indoor pools](https://www.trendhunter.com/trends/tropical-living) and a home theater, this home gives you many reasons to never leave your home again.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 86% | Activity: 65% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### What's Driving This Trend

- **Luxury Real Estate:** Developing innovative technology solutions for buying, selling, and experiencing luxury real estate can provide convenience and accessibility to high net worth individuals.
- **Smart Home Automation:** Providing luxury homes with IoT-enabled smart home technologies and services can offer convenience, energy efficiency, and enhanced living experiences, thereby disrupting the traditional home automation industry.
- **Virtual Reality Visualization:** Leveraging VR and AR technologies to provide potential buyers immersive and interactive experiences of luxury properties can offer a more memorable and persuasive way of showcasing real estate and disrupting the traditional ways of marketing luxury homes.

### Who This Affects Most

- **Real Estate:** Innovative real estate firms can leverage technology and luxury brand collaborations to offer a differentiated and personalized luxury real estate buying and selling experience.
- **Home Automation:** Home automation companies can leverage IoT, AI, and cloud technologies to offer sophisticated and personalized home automation solutions for luxury homes, thereby disrupting the traditional home automation industry.
- **Virtual and Augmented Reality:** Virtual and augmented reality technology companies can collaborate with real estate firms to offer immersive and interactive real estate visualization experiences, disrupting the traditional ways of showcasing luxury homes.

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