# Experiential Dealership Shops Jaguar Land Rover and Rockar Launched a Unique Retail Environment By Laura McQuarrie | Published 2016-10-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/dealership-shop References: [carmagazine](http://www.carmagazine.co.uk/car-news/tech/jaguar-land-rover-goes-digital-with-new-rockar-online-showroom/) & [eventmagazine](http://www.eventmagazine.co.uk/jaguar-land-rover-opens-experiential-store-rockar/brands/article/1412543) Jaguar Land Rover recently teamed up with digital retail company Rockar for the creation of a unique dealership shop in Westfield Stratford City, a shopping center located in Stratford, London. Unlike many dealerships of the past that have put pressure on car shoppers to make on-the-spot decisions, this one is designed to leave consumers feeling comfortable and confident when making informed purchasing decisions. In-store, consumers are able to seek the advice of 'Angels,' or staff members (who have zero sales targets), and book a 'Youdrive' test drive service. Most of all, consumers are meant to be able to take control of their decisions through a new online purchasing system. In this way, Jaguar Land Rover creates a "no-pressure approach" that actually aims to have the majority of consumers leave the store and make purchases online in their own time. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 78% | Activity: 91% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Experiential Dealership Shops:** Disruptive innovation opportunity: Creating dealership shops that prioritize customer comfort and confidence in making informed purchasing decisions. - **No-pressure Approach:** Disruptive innovation opportunity: Developing online purchasing systems that allow customers to take control of their decisions and make purchases at their convenience. - **Sales Target-free Staff:** Disruptive innovation opportunity: Employing staff members with zero sales targets to provide unbiased advice and guidance to customers. ### Sectors Adopting This - **Automotive:** Disruptive innovation opportunity: Transforming the traditional car dealership experience to tailor to the changing needs and expectations of customers. - **Retail:** Disruptive innovation opportunity: Integrating innovative digital technologies into retail environments to enhance customer experiences and drive online sales. - **E-commerce:** Disruptive innovation opportunity: Streamlining online purchasing processes to create a seamless and convenient shopping experience for consumers. ## Related on Trend Hunter - [Inviting Contemporary Auto Dealerships](https://www.trendhunter.com/trends/rivians-spaces.md) - [Ultra-Slick Auto Retail Concepts](https://www.trendhunter.com/trends/latelier-alpine.md) - [Tech-Centric Automotive Retailers](https://www.trendhunter.com/trends/mercedesbenz-kelowna.md) - [Auto-Centric Digital Retail Spaces](https://www.trendhunter.com/trends/amazon-auto.md) - [Retailer-Enabled Car Sales](https://www.trendhunter.com/trends/amazon-autos.md) - [Seamless Automotive Shopping Apps](https://www.trendhunter.com/trends/awin-group-of-dealerships.md) - [Experiential Music Stores](https://www.trendhunter.com/trends/roland-store.md) - [Joint Auto Design Installations](https://www.trendhunter.com/trends/futurespective-connected-world.md) - [Seamless Auto Concierge Programs](https://www.trendhunter.com/trends/genesis-at-home.md)