# Dance-Based Superstore Campaigns Walmart Leverages TikTok to Reach Millennial Parents By Grace Mahas | Published 2020-06-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dealdropdance References: [mediakix](https://mediakix.com/blog/tiktok-marketing-campaigns-case-studies/) & [tiktok](https://www.tiktok.com/@walmart?lang=en) As more Millennials join the social media app [TikTok](https://www.trendhunter.com/trends/supershow), American multinational retailer [Walmart](https://www.trendhunter.com/trends/walmart-creator) is hopping on the platform with a dance-themed, interactive campaign — #DealDropDance. The campaign debuted for Black Friday and asked shoppers to showcase how the savings at the superstore made them "move" with the song 'Water Me' and the hashtags #DealDropDance and #contest. To promote the contest, Walmart featured beloved actor Terry Crews as its brand ambassador and also signed on six influencers including Montanatucker, dreaknowsbest, bdash_2, kidrl, kingcamo_1, OurFire. The #DealDropDance hashtag challenge generated a staggering 3.6 billion views and showcased the brand's success on the platform. We can expect to see other large-scale brands begin using the platform more frequently. Image Credit: @Walmart/TikTok ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 34% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Interactive Campaigns:** Opportunity for brands to engage with consumers through interactive and creative campaigns on social media platforms like TikTok. - **Influencer Marketing:** Chance for brands to collaborate with popular influencers to reach a wider audience and increase brand visibility. - **Large-scale Brand Adoption:** Anticipation of other major brands leveraging TikTok as a marketing platform to tap into the growing Millennial user base. ### Who This Affects Most - **Retail:** Retailers can explore dance-based campaigns on social media to connect with Millennial consumers and drive engagement. - **Entertainment:** Opportunity for media and entertainment companies to leverage TikTok's popularity and engage with a large audience through dance-themed campaigns. - **Advertising and Marketing:** Disruptive innovation opportunity for advertising and marketing agencies to incorporate interactive campaigns and influencer collaborations on TikTok for brand promotion. ## Related on Trend Hunter - [In-Store TikTok Talent Shows](https://www.trendhunter.com/trends/supershow.md) - [Retail Social Platforms](https://www.trendhunter.com/trends/walmart-creator.md) - [Blockbuster Shopping Campaigns](https://www.trendhunter.com/trends/black-friday-ad.md) - [Influencer-Led Virtual Shops](https://www.trendhunter.com/trends/walmart-realm-1.md) - [Digital Celeb Shopping Experiences](https://www.trendhunter.com/trends/digital-shopping-experience.md) - [Viral Home Improvement Jingles](https://www.trendhunter.com/trends/the-home-depot.md) - [brand-focused social media shopping](https://www.trendhunter.com/trends/super-brand-day.md) - [Social Shopping Integrations](https://www.trendhunter.com/trends/monat-tiktok-shop.md) - [Imaginative Shopping Platforms](https://www.trendhunter.com/trends/walmart-realm.md)