# Clinically Fueled Bodycare Dealbodies' Performance Waterless Formulations Boast Undiluted Actives By Laura McQuarrie | Published 2026-07-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dealbodies References: [newsroom.sephora](https://newsroom.sephora.com/sephora-accelerate-announces-2026-cohort-of-emerging-beauty-founders/) & [dealbodies](https://dealbodies.com/products/tester-kit)  Dealbodies makes [waterless body care](https://www.trendhunter.com/trends/water-wise) with clinical-grade concentrates with four times the active strength of standard body care to offer an effective solution for flare-ups. Most personal care products are made with up to 85% water and Dealbodies saw an opportunity to do better by consumers with high-performance formulas that preserve fresh water and deliver real results, fast. The brand's [AHA clarifying body wash](https://www.trendhunter.com/trends/rich-rinse), described as a turbocharged gel cleanser, features nourishing ceramides and glycerin, plus undiluted actives like niacinamide and 2% mandelic acid to support active, sensitive, acne-prone and blemish-prone skin. As one of the 12 brands chosen for the 2026 [Sephora](https://www.trendhunter.com/trends/matter-of-fact) Accelerate program, Dealbodies' founders will get support and mentorship as they grow their brand in the prestige beauty space. ## Trend Insights (Trend Hunter) - Score: 7.9/10 - Popularity: 71% | Activity: 82% | Freshness: 83% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Waterless Bodycare:** Concentrated formulas that remove water from the base create room for stronger active delivery, reduced packaging weight and sustainability-driven premium positioning. - **Clinical Body Treatments:** Bodycare is evolving toward face-grade ingredient systems, where acids, niacinamide and barrier-supporting compounds address acne, sensitivity and flare-ups with targeted efficacy. - **Prestige Performance Beauty:** Accelerator-backed niche brands are expanding luxury beauty beyond aesthetics by combining measurable skin results, founder-led storytelling and specialized consumer needs. ### Where This Applies - **Personal Care:** Undiluted active formulations signal a shift from routine cleansing to treatment-oriented body products that compete on efficacy and ingredient transparency. - **Beauty Retail:** Prestige retailers can differentiate assortments through high-performance bodycare brands that align clinical credibility with sustainability-conscious consumer preferences. - **Sustainable Packaging:** Waterless concentrates support lighter formats and lower shipping impacts, opening adjacent growth for packaging systems designed around compact, potent personal care products. ## Related on Trend Hunter - [Dessert-Like Bodycare Collections](https://www.trendhunter.com/trends/kiehls-x-milk-bar.md) - [Festive Bath Collections](https://www.trendhunter.com/trends/mid-autumn-festival-collection.md) - [Sensorial Summerween Bodycare](https://www.trendhunter.com/trends/lush-cosmetics-halloween-collection.md) - [Ice Cream-Scented Bodycare](https://www.trendhunter.com/trends/dove-ice-cream-parlor-limited-edition-collection.md) - [Pop-Up Beauty Picnics](https://www.trendhunter.com/trends/daise-summer-picnic.md) - [AI Body Analysis Platforms](https://www.trendhunter.com/trends/haut-ai-body-analysis.md) - [Skincare-Infused Bodycare Tools](https://www.trendhunter.com/trends/cleanlogic-infusions.md) - [Tropical Maximalist Bodycare](https://www.trendhunter.com/trends/tree-hut-x-lisa-frank.md) - [Sap-Water-Infused Body Butters](https://www.trendhunter.com/trends/sap-water-infused-body-butter.md)