# Value Menu Masterclasses Pizza Hut Uses TikTok's "Girl Math" to Highlight Its Deal Lover's Menu By Laura McQuarrie | Published 2023-10-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/deal-lovers-menu References: [designtaxi](https://designtaxi.com/news/425489/Pizza-Hut-Is-Using-Girl-Math-To-Make-Its-Deals-Virtually-Free/) & [hutmath](http://www.hutmath.com/)  [Pizza Hut](https://www.trendhunter.com/trends/7-deal-lovers-menu) recently launched the $7 Deal Lover's Menu with all sorts of fan-favorite items, and now, Pizza Hut is using "Girl Math" to explain how its deals are so good they're virtually free. [TikTok's](https://www.trendhunter.com/trends/foryoupizza-challenge) viral Girl Math is all about justifying purchases to rationalize spending, and Pizza Hut enlisted influencer and content creator Anna Sitar to show pizza lovers seven different ways to Girl Math the $7 Deal Lover's Menu. The "Girl Math-terclass" led by "Girl Mathematician" Anna Sitar highlights how people can get the most value from the menu. Amid inflationary times, people are meticulously evaluating even the smallest expenditures, prioritizing the value of every penny spent to ensure it serves a meaningful purpose. By tapping into Girl Math, Pizza Hut shows how spending is actually a worthy investment in self. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 31% | Activity: 37% | Freshness: 19% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What Makes This Trend Stand Out - **Inflationary Times:** Amid inflationary times, people are meticulously evaluating even the smallest expenditures, prioritizing the value of every penny spent to ensure it serves a meaningful purpose. - **Value Optimization:** The 'Girl Math-terclass' led by 'Girl Mathematician' Anna Sitar highlights how people can get the most value from the menu. - **Rationalizing Spending:** Pizza Hut is using 'Girl Math' to explain how its deals are so good they're virtually free, tapping into the trend of justifying purchases to rationalize spending. ### Sectors Adopting This - **Food & Beverage:** Pizza Hut's $7 Deal Lover's Menu showcases an innovative approach to pricing and value for the food and beverage industry. - **Social Media and Influencer Marketing:** Pizza Hut's collaboration with TikTok influencer Anna Sitar demonstrates the use of social media and influencer marketing to promote and showcase value-driven content. - **Retail and Consumer Goods:** Amid inflationary times and increased value consciousness, retail and consumer goods industries can explore strategies to emphasize the value proposition and offer rationalizations for spending. ## Related on Trend Hunter - [Value-Focused Pizza Menus](https://www.trendhunter.com/trends/7-deal-lovers-menu.md) - [Value-Driven QSR Campaigns](https://www.trendhunter.com/trends/who-likes-pizza.md) - [Value-Packed Pizza Menus](https://www.trendhunter.com/trends/more-for-999-menu.md) - [High-Value Pizzeria Promotions](https://www.trendhunter.com/trends/little-caesars-more-for-999.md) - [Digital Community-Branded Product Lines](https://www.trendhunter.com/trends/girl-math-gang.md) - [Value-Focused Pizza Deals](https://www.trendhunter.com/trends/whats-hot.md) - [Topping-Loaded Pizza Launches](https://www.trendhunter.com/trends/hut-lovers.md) - [Resolution-Inspired Pizza Promotions](https://www.trendhunter.com/trends/marcos-pizzas.md) - [Mathematical Pizza Promotions](https://www.trendhunter.com/trends/pi-day-pizza-promotion.md)