# Deadstock Selvaged Denim Jackets The New Long Haul Jacket is Made with Deadstock Selvage Denim By Grace Mahas | Published 2020-09-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/deadstock-selvage-denim References: [taylorstitch](https://www.taylorstitch.com/products/the-long-haul-jacket-in-cone-mills-reserve) [Taylor Stitch](https://www.trendhunter.com/trends/taylor-stitch-army-suede-bomber-jacket), the performance apparel brand beloved for its quality, recently launched its iconic Long Haul Jacket using deadstock selvage denim from [Cone Mills](https://www.trendhunter.com/trends/9rivet). Cone Mills, the legendary North Carolina mill, is no longer in operation but Taylor Stitch recently discovered a trove of unused denim "straight from the source." The Cone Mills boasts a reputation for superior quality and features 100% cotton denim designed for durability. The jacket itself offers well-designed elements including front welt hand-warmer pockets, waist-level interior pockets, and an interior natural leather patch, among others. Fans can now pre-order the new, limited-edition Long Haul Jacket made from deadstock selvage denim for $198 with an estimated delivery date of December 2020. In addition, Taylor Stitch overproduces pre-order products making sure exchanges are simply and easy. Image Credit: Taylor Stitch ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 80% | Activity: 57% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Deadstock Selvage Denim:** The use of deadstock selvage denim presents an opportunity to tap into the growing demand for sustainable and unique fashion products. - **Limited-edition Apparel:** Creating limited-edition apparel items like the Long Haul Jacket can generate excitement and exclusivity, driving consumer engagement and sales. - **Direct-to-consumer Model:** Implementing a direct-to-consumer model allows for quicker pre-order processes and streamlined exchanges, enhancing customer satisfaction. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can leverage the trend of deadstock selvage denim to offer environmentally friendly and high-quality clothing options. - **Apparel Manufacturing:** Manufacturers can explore opportunities in producing limited-edition apparel items using unique materials like deadstock selvage denim. - **E-commerce:** E-commerce platforms can benefit from implementing direct-to-consumer models, providing a seamless shopping experience for customers. ## Related on Trend Hunter - [Militant Suede Bomber Jackets](https://www.trendhunter.com/trends/taylor-stitch-army-suede-bomber-jacket.md) - [Denim Capsule Updates](https://www.trendhunter.com/trends/wrangler-x-camphorwood.md) - [Post-Apocalyptic Denim Collabs](https://www.trendhunter.com/trends/wrangler-x-the-last-of-us.md) - [Heritage Denim Release](https://www.trendhunter.com/trends/denim-tears-4.md) - [Reproduced Premium Vintage Denim](https://www.trendhunter.com/trends/9rivet.md) - [Oversized Denim Tote Bags](https://www.trendhunter.com/trends/denim-tote-bag.md) - [Retro Mechanic Outerwear](https://www.trendhunter.com/trends/greaser-garage-jacket.md) - [Handpicked Vintage Sporty Denim](https://www.trendhunter.com/trends/repossessed-climb-jeans.md) - [Oversized Denim Jackets](https://www.trendhunter.com/trends/grey-bandits-midtown-denim-jacket.md)