# Pop Super Hero Collaborations Celine Dion's Ashes Video Promotes the Upcoming 'Deadpool 2' By Joey Haar | Published 2018-05-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/deadpool-2 References: [io9.gizmodo](https://io9.gizmodo.com/deadpool-2-just-released-a-music-video-from-canadian-qu-1825739807) Ahead of the release of 'Deadpool 2', the sequel to the wildly successful and popular [R-rated superhero movie](https://www.trendhunter.com/trends/deadpool-and-wolverine-1) from 2016, Ryan Reynolds and his gang of goofballs have collaborated with Celine Dion to record a [music video](https://www.trendhunter.com/trends/daft-punk-1) for 'Ashes', a song on the Deadpool 2 soundtrack. As viewers would expect, a video featuring the iconic French-Canadian songstress and the irreverent [comic book character](https://www.trendhunter.com/trends/ovo-x-marvel) is exactly as absurd as it sounds. The video is styled in a fashion familiar to Dion fans, with the singer belting out 'Ashes' to an empty concert hall with a symphony orchestra backing and all the attendant soft focus and elegant, swooping camerawork. About halfway through, though, Deadpool makes an appearance, dancing a cross between ballet and sensual contemporary that is both silly and oddly fitting. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 41% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Superhero Marketing:** Disruptive innovation opportunity: Creating unique collaborations between popular superheroes and celebrities to promote upcoming movies or projects. - **Iconic Songstress in Unexpected Settings:** Disruptive innovation opportunity: Pairing well-known musicians with unconventional characters in music videos to attract a wider audience. - **Humorous and Absurd Branding:** Disruptive innovation opportunity: Using humor and absurdity in marketing campaigns to create buzz and engage with consumers. ### Where This Applies - **Film & Entertainment:** Disruptive innovation opportunity: Leveraging collaborative marketing strategies to increase anticipation and ticket sales for blockbuster films. - **Music:** Disruptive innovation opportunity: Exploring unconventional partnerships to create unique music videos and break into new markets. - **Marketing & Advertising:** Disruptive innovation opportunity: Incorporating humor and absurdity into branding strategies to capture consumers' attention and increase brand recognition. ## Related on Trend Hunter - [Cinematic Superhero Frozen Pizzas](https://www.trendhunter.com/trends/digiorno-and-marvel-studios.md) - [Superhero-Inspired Popcorn Buckets](https://www.trendhunter.com/trends/deadpool-wolverine1.md) - [Collectible Cosplay Condiments](https://www.trendhunter.com/trends/heinz-ketchup-and-mustard.md) - [Comic Franchise-Inspired Gin Bottles](https://www.trendhunter.com/trends/deadpool-wolverine.md) - [Superhero Chocolate Candies](https://www.trendhunter.com/trends/mms-and-marvel.md) - [Action Movie Pop-Up Cafes](https://www.trendhunter.com/trends/deadpool-wolverine-popup-cafe.md) - [Superhero Lifestyle Collections](https://www.trendhunter.com/trends/fantastic-four-first-steps.md) - [Comic-Inspired Soda Cans](https://www.trendhunter.com/trends/the-heroes.md) - [Superhero-Inspired Wristwatches](https://www.trendhunter.com/trends/deadpool-and-wolverine-1.md)