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# Exclusive Superhero Key Chains
The Deadpool 2 Blue-Ray Will Have a Collectible Figure

By Justin Lam | Published 2018-07-11 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/deadpool-2-blueray
References: [gamespot](https://www.gamespot.com/articles/this-deadpool-2-blu-ray-comes-with-a-very-special-/1100-6460283/) & [walmart](https://www.walmart.com/ip/Deadpool-2-Walmart-Exclusive-Blu-ray-Digital-Pocket-Pop-Keychain/857051468)

An upcoming release of a Deadpool 2 Blu-ray special edition box set will feature an exclusive collectible key chain as well as a host of special features for the film. Known as the 'Super Duper $@%!#& Cut,' this limited-edition version of the film will include a [Ross](https://www.trendhunter.com/trends/character-candy-cases) Pool key chain. The design is based off a Deadpool 2 ad in which the titular character was portrayed as the iconic television host/painter Bob Ross. The key chain is being produced by [Funko Pop Toys](https://www.trendhunter.com/trends/funko-pop-heroes-dc-pride) and will carry the iconic enlarged head Funk is known for.

This version of the Blue-ray release will also feature 15 minutes of extra footage, audio commentary, deleted scenes and something called "The Deadpool Prison Experiment."

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 15% | Activity: 38% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)

## Key Themes

### Key Themes Behind This Trend

- **Special Edition Blu-ray Collectibles:** Opportunity to create limited-edition collectibles for Blu-ray releases, enhancing the appeal of physical media.
- **Cross-promotion with Popular Characters:** Opportunity to collaborate with popular characters or franchises to create exclusive merchandise, tapping into the fan base and generating buzz.
- **Enhanced Viewing Experience:** Opportunity to provide additional content and special features for Blu-ray releases, offering viewers a more immersive and valuable experience.

### Where This Applies

- **Film and Entertainment:** Opportunity for studios and production companies to create exclusive collectibles and special edition Blu-ray releases to boost sales and engage fans.
- **Toy Manufacturing:** Opportunity for toy companies to collaborate with popular franchises and create collectible merchandise tied to movies, leveraging the popularity of both industries.
- **Home Entertainment Technology:** Opportunity to develop and market advanced Blu-ray players with enhanced features, catering to consumers seeking a premium and immersive viewing experience.

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