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# Electro DJ Sportswear Ads
The Deadmau5 x PUMA Capsule Collection Gives a Sneak Peek to New Kicks

By Matt Ho | Published 2011-07-28 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/deadmau5-x-puma-capsule-collection
References: [hypebeast](http://hypebeast.com/2011/07/deadmau5-x-puma-capsule-collection-foot-locker-exclusive/) & [youtube](http://www.youtube.com/watch?v=rYiqNwWJHH4&feature=player_embedded#at=28)

Chances are, you know that deadmau5 is releasing a sportswear line, but if you didn’t, the deadmau5 x [PUMA](https://www.trendhunter.com/trends/las-vegas-grand-prix) Capsule Collection advert will give you a great look at the upcoming series.

Not too long ago, the deadmau5 x PUMA Capsule Collection was announced. So far, the outfits are comprised of [track jackets and sneakers](https://www.trendhunter.com/trends/balenciaga-x-puma) that look pretty impressive. After showing off the a few of the sportswear pieces that fans can expect, this video shows off the kicks in action. The clip takes the audience through the beautiful city of Berlin as several friends flock towards the deadmau5 concert. Of course, the DJ himself makes an appearance with his full attire, and you’ll notice his mask features Puma’s jaguar on the left ear. The line will be released exclusively through Foot Locker on August 1st, 2011.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 66% | Activity: 90% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral)

## Key Themes

### Why This Trend Is Growing

- **Sportswear Collaboration:** Opportunity for collaboration between sportswear brands and popular DJs to create limited edition collections.
- **Influencer Marketing in Fashion:** Utilizing popular DJs as influencers to promote new fashion collections and create hype around the brand.
- **Limited Edition Releases:** Creating limited edition sneaker releases to drive demand and increase exclusivity.

### Industries Being Reshaped

- **Fashion:** Fashion brands can collaborate with musicians and DJs to create unique and trendy collections.
- **Sportswear:** Sportswear brands can tap into the DJ culture and collaborate to create fashionable and functional apparel.
- **Footwear Retail:** Footwear retailers can leverage exclusive releases to drive foot traffic and sales at their stores.

## Related on Trend Hunter

- [Striking Motorsport-Inspired Collections](https://www.trendhunter.com/trends/las-vegas-grand-prix.md)
- [Holographic Game-Inspired Apparel](https://www.trendhunter.com/trends/puma-5.md)
- [Motorsport-Inspired Capsules](https://www.trendhunter.com/trends/aap-rocky-x-puma.md)
- [Dystopian Series Activewear](https://www.trendhunter.com/trends/puma-x-squid-game-collection.md)
- [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md)
- [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md)
- [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md)
- [Muted Sportswear Collections](https://www.trendhunter.com/trends/song-for-the-mute-adidas.md)
- [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md)