# Deadly Popcorn Ads The Romanian Red Cross Campaign Shows That the Simplest Things Can Kill By Meghan Young | Published 2014-07-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/deadly-popcorn References: [adeevee](http://www.adeevee.com/2014/07/romanian-red-cross-killer-popcorn-print/) & [loweandpartners](http://loweandpartners.com) It only takes a single freak accident to radically change a person's life as this ad campaign revolving around deadly popcorn shows. It focuses on food in an attempt to encourage people to get first aid training. Choking on a kernel is much more common than one would think. The deadly popcorn campaign reads, "Apparently harmless things can kill in seconds." Conceived and executed by Lowe & Partners, an ad agency based in Bucharest, Romania, the deadly popcorn is represented by a single kernel that has been shaped just like a skull. Art directed by Dan Costea with creative direction by Manuela Gogu, the eye-opening image was shot by photographer Florin Iorgulescu. Raluca Popa wrote the copy with includes a drastic statistic. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 64% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Food Safety Awareness:** Highlight the importance of food safety and encourage consumers to be more cautious about potential risks. - **First Aid Training:** Promote the need for first aid training to equip individuals with the skills to respond effectively to emergencies. - **Creative Campaigns:** Utilize innovative and visually impactful campaigns to raise awareness about important social issues. ### Sectors Adopting This - **Advertising:** Explore unique and attention-grabbing ad campaigns that deliver powerful messages to target audiences. - **Food and Beverage:** Implement stricter safety protocols in the food industry to prevent potential hazards and ensure consumer well-being. - **Healthcare Training:** Develop comprehensive first aid and emergency response training programs to empower individuals and promote public safety. ## Related on Trend Hunter - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Snacking Mishap Campaigns](https://www.trendhunter.com/trends/the-other-hand.md) - [Edible PSA Cookies](https://www.trendhunter.com/trends/diagnosticookies.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Bread Bag Awareness Campaigns](https://www.trendhunter.com/trends/tellthewholestory-campaign.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Villainous Pizza Crust Films](https://www.trendhunter.com/trends/the-massacre-by-kfc.md) - [Multipurpose Korean Snacks](https://www.trendhunter.com/trends/lifeguard-snack.md)