# Breezy Bi-Coastal Streetwear Los Angeles Meets New York in the Deadline Holiday 2012 Lookbook By Katie Pagnotta | Published 2012-12-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/deadline-holiday-2012-lookbook References: [lifelounge.au](http://www.lifelounge.com.au/fashion/news/deadline-holiday-2012-lookbook-.aspx) & [deadlineltd](http://www.deadlineltd.com/) The Deadline Holiday 2012 lookbook mixes the relaxed feel of [California](https://www.trendhunter.com/trends/boys-lie-license-plate) with New York grittiness for one chic urban apparel line. Deadline is a [collaborative lifestyle brand](https://www.trendhunter.com/trends/a-days-march) formed by LA-based JUNBUG and Brooklyn’s NA. The result is a stellar mash-up of coastal fashions. The Holiday 2012 collection is a sleek mix of baggy graphic tees, hats and gear for men and women. Highlights from the collection include a logo threaded pompom tuque and the blue, white and black t-shirts with a slew of creative graphics that can be worn with or without rolled up sleeves. These pieces are staples for a solid wardrobe. Deadline focuses on the ease of urban apparel and the minimal effort it takes to put together a fresh look wherever you are. The Deadline Holiday 2012 lookbook is the perfect East meets West line-up of apparel and accessories. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 61% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **East Meets West Fashion:** Opportunity for fashion brands to combine the styles of different regions for a unique and appealing aesthetic. - **Collaborative Lifestyle Brands:** Opportunity for brands to partner with other brands to create innovative and diverse product offerings. - **Urban Apparel:** Opportunity for brands to create comfortable and stylish clothing for people living in urban environments. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunities for fashion brands to create unique and appealing styles by combining different regional aesthetics. - **Streetwear:** Opportunity for streetwear brands to collaborate and create innovative and diverse collections. - **Apparel Accessories:** Opportunity to design and produce accessories that complement urban apparel and add value to the overall look. ## Related on Trend Hunter - [California-Inspired Apparel Collections](https://www.trendhunter.com/trends/california-holiday.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Holiday Streetwear Capsule](https://www.trendhunter.com/trends/corteiz-x-denim-tears.md) - [Creative Urban Collaborative Fashion](https://www.trendhunter.com/trends/a-days-march.md) - [Collab Rebellious Streetwear](https://www.trendhunter.com/trends/gdc-x-hysteric-glamour.md) - [Active-Minded Refreshing Streetwear](https://www.trendhunter.com/trends/october-collection.md) - [Culturally Backed Fashion Launches](https://www.trendhunter.com/trends/brigade.md) - [Festive Lifestyle Streetwear Capsules](https://www.trendhunter.com/trends/autonomy-collection-3.md) - [Seasonal Casual Apparel](https://www.trendhunter.com/trends/erl-holiday.md)