# Dark Chocolate-Flavored Rums Deadhead Rum Features Unique Bottle Designs and Equally Unique Flavor By Justin Lam | Published 2018-04-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/deadhead-rum References: [drinkhacker](https://www.drinkhacker.com/2018/04/12/review-deadhead-dark-chocolate-flavored-rum/) & [deadheadrum](http://deadheadrum.com/dhrum/Landing/Home.html) From a packaging standpoint, Deadhead Rum is definitely something unique. The distillery's unique packaging draws influence from the shrunken heads of the northwestern Amazon headhunters and strikes a balance between morbid and interesting. The brand's first release was a standard aged rum, but the latest incarnation from Deadhead Rum is a dark chocolate-flavored spirit. The Deadhead Run dark chocolate incarnation offers up exactly what the name promises, as the nose brings aromas of grain, a dusting of cocoa powder and a slight vegetal hint. The palate is semi-sweet with heavy chocolate overtones, alongside hints of vanilla, burnt caramel and slight notes of wine. On the finish, the dark chocolate Deadhead Rum showcases a sweetness as the bitter notes of the chocolate fade into something more candy-like. Bottled at 70 proof, Deadhead Rum's dark chocolate creation is truly something unique and unlike most flavored rums on the market. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 79% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Dark-chocolate-flavored Spirits:** Opportunity for other spirit brands to incorporate unique and bold flavors into their products, appealing to consumers seeking new taste experiences. - **Innovative Packaging Design:** Potential for new and established brands to experiment with unconventional and attention-grabbing packaging designs that set them apart from competitors and resonate with consumers. - **Hybrid Alcohol Products:** Space for product developers to create interesting and unexpected combinations of liquor and complementary flavors, tapping into consumers' desire for novelty and excitement in their drinking experiences. ### Who This Affects Most - **Craft Distillery:** Opportunity for small-batch distilleries to experiment with unique flavor profiles and packaging designs that appeal to a niche consumer base and stand out in a crowded market. - **Luxury CPG:** Potential for upscale consumer packaged goods brands to incorporate bold and trendy flavors, as well as unconventional packaging, to differentiate themselves and appeal to premium consumers. - **Restaurant and Bar Industry:** Space for innovative cocktail bars and restaurants to showcase unique creations made with dark chocolate-flavored spirits and other hybrid alcohol products, providing a memorable experience for customers. ## Related on Trend Hunter - [Smooth Vanilla Rum Spirits](https://www.trendhunter.com/trends/dead-mans-fingers-vanilla-rum.md) - [Rum-Doused Chocolate Bars](https://www.trendhunter.com/trends/special-batch-chocolate.md) - [Vanilla Rum-Based Spirits](https://www.trendhunter.com/trends/vanilla-and-rum.md) - [Festively Macabre Rums](https://www.trendhunter.com/trends/original-spiced-rum.md) - [Halloween-Themed Rum Branding](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-rum.md) - [Dark Rye-Finished Rums](https://www.trendhunter.com/trends/rye-finished-rum.md) - [Complexly Flavored Aged Tequilas](https://www.trendhunter.com/trends/dead-mans-fingers-tequila-reposado.md) - [Black Sugar Rums](https://www.trendhunter.com/trends/japonisme.md) - [Creamy Raspberry Rum Liqueurs](https://www.trendhunter.com/trends/raspberry-rum-cream-liqueur.md)