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# Hip Hop Activism-Inspired Fashion
dead prez Collaborates with Supreme on a 2019 Fall Collection

By Kalin Ned | Published 2019-12-02 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/dead-prez
References: [hypebeast](https://hypebeast.com/2019/12/supreme-dead-prez-fall-2019-collection) & [supremenewyork](https://www.supremenewyork.com/shop)

[dead](https://www.trendhunter.com/trends/brain-dead-adidas) prez is a hip hop duo composed by rappers M-1 and stic.man. The artists are linked to the pan-African Uhuru Movement and have moved to New York City to "further their community-building message and to grow their music to act as a bigger platform for activism." Many contemporary streetwear brands recognize the vision and dedication between projects such as dead prez's. One of them is [Supreme](https://www.trendhunter.com/trends/supreme-x-wutang-clan).

The popular streetwear label joined forces with dead prez for a Fall 2019 collection which embraces artwork from 'Let's Get Free' (their debut album, released back in 2000) and 'Revolutionary But Gangsta.' From jackets and hoodies to caps and t-shirts, the collaboration effortlessly mixes the essences of contemporary fashion, activism, and music.

Image Credit: Supreme

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 97% | Activity: 87% | Freshness: 9%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

## Key Themes

### What's Driving This Trend

- **Hip Hop Activism-inspired Fashion:** Opportunity for fashion brands to collaborate with hip hop artists to create collections that merge contemporary fashion, activism, and music.
- **Streetwear-activism Partnerships:** Potential for streetwear labels to form partnerships with activist musicians, leveraging their influence to create socially conscious fashion lines.
- **Artwork-inspired Fashion Collaborations:** Rise of collaborations between fashion brands and artists to create collections that showcase and pay homage to iconic album artwork, merging fashion and music.

### Who This Affects Most

- **Fashion:** Fashion industry can explore collaborations with hip hop artists to create socially conscious collections that resonate with their audience.
- **Streetwear:** Streetwear industry has an opportunity to partner with activist musicians to create fashion lines that combine street style with activism.
- **Music:** Music industry can embrace collaborations with fashion brands to amplify their message and empower their fans through fashion collections inspired by their art.

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