# Picture-Cloaked Clothing The Dead Meat Fall/Winter 2012 Collection is Camotastic By Harris Jay Rosenberg Alterman | Published 2012-03-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dead-meat-fall-winter-2012 References: [trendland.net](http://trendland.net/dead-meat-menswear-fw-2012/?) & [facebook](http://www.facebook.com/pages/DEAD-MEAT/55830555352) The Dead Meat Fall/Winter 2012 collection features clothing that was inspired by pictures. The photos look like they were taken with a low-grade camera, which only adds to the theme of the outfits. All of the models have their entire bodies camouflaged, including their faces -- one model even has an image of John F. Kennedy draped over his head. Another is cloaked in orange tiger camo, which would be the ideal outfit for roaming through a jungle. The role of clothing is often to tell a story, and that's exactly what The Dead Meat Fall/Winter 2012 collection does. A picture is worth 1,000 words, but a suit made out of pictures is worth 1 million. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Picture-cloaked Clothing:** The use of photo patterns on clothing can be a disruptive innovation opportunity for fashion brands to showcase their creativity and storytelling. - **Low-grade Aesthetic:** The use of low-grade camera imagery on clothing can be a disruptive innovation opportunity for brands to appeal to a younger, more casual audience. - **Full Body Camouflage:** The use of full-body camouflage can be a disruptive innovation opportunity for outdoor brands to create visually striking and functional clothing. ### Who This Affects Most - **Fashion:** The Dead Meat Fall/Winter 2012 collection is an example of how fashion industry can experiment with unconventional styles and materials. - **Photography:** The use of photo patterns on clothing can be a new way for photography industry to showcase their work. - **Outdoor Gear:** The use of full-body camouflage can be applied to outdoor gear industry to create new products for hunting or hiking. ## Related on Trend Hunter - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Camouflage-Print Technical Fashion](https://www.trendhunter.com/trends/grottoflage.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Creative Urban Collaborative Fashion](https://www.trendhunter.com/trends/a-days-march.md) - [Satellite Imagery Winter Wear](https://www.trendhunter.com/trends/stone-island-earth-mapping-camouflage.md)