# Flavor-Infused Spiced Rums The Dead Man's Fingers Spiced Rums Come in Two New Flavors By Michael Hemsworth | Published 2018-05-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dead-mans-fingers References: [conveniencestore](https://www.conveniencestore.co.uk/products/coffee-and-coconut-rums-for-new-generation-of-drinkers/567163.article) & [deadmansfingers](http://deadmansfingers.com) Alternative alcohol flavors are growing in popularity as consumers seek a new libation that is unlike the traditional offerings of the past, which has brands like Dead Man's Fingers answer in kind. The [spiced rum](https://www.trendhunter.com/trends/sly-dog) brand has introduced '[Coffee Rum](https://www.trendhunter.com/trends/brugal-coleccin-visionaria-edicin-02-coffee)' and '[Coconut Rum](https://www.trendhunter.com/trends/caleo)' to the delight of cocktail enthusiasts who will appreciate the subtle flavoring that makes them perfect for mixology. The rums have been expertly crafted in St.Ives, Cornwall and come as a response to the brand's desire to move in a more dynamic direction with regard to flavor. The Dead Man's Fingers spice rums are targeted towards younger demographics like Millennials who have been shown to have a penchant for libations with a more artisanal formulation that can be used in many different ways. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 54% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Alternative Alcohol Flavors:** The trend towards alternative alcohol flavors creates opportunities for brands to experiment with new flavor combinations and cater to the changing tastes of consumers. - **Dynamic Flavor Offerings:** The trend towards dynamic flavor offerings presents an opportunity for brands to differentiate themselves in a crowded marketplace and appeal to a younger demographic. - **Artisanal Formulations:** The trend towards artisanal formulations offers an opportunity for brands to showcase their craftsmanship and create unique, high-quality products. ### Who This Affects Most - **Alcoholic Beverages:** The alcoholic beverages industry can leverage the trend towards alternative alcohol flavors by experimenting with unique and unexpected flavor combinations. - **Craft Distilling:** The trend towards dynamic flavor offerings creates opportunities for craft distillers to showcase their creativity and differentiate themselves from larger brands. - **Mixology:** The trend towards artisanal formulations offers opportunities for mixologists to experiment with new and interesting ingredients, creating unique and exciting cocktails. ## Related on Trend Hunter - [Vanilla Rum-Based Spirits](https://www.trendhunter.com/trends/vanilla-and-rum.md) - [Smooth Vanilla Rum Spirits](https://www.trendhunter.com/trends/dead-mans-fingers-vanilla-rum.md) - [Spiced Non-Alcoholic Rum Spirits](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-00.md) - [Tequila-Based Cream Liqueurs](https://www.trendhunter.com/trends/cream-liqueurs.md) - [Halloween-Themed Rum Branding](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-rum.md) - [Festively Macabre Rums](https://www.trendhunter.com/trends/original-spiced-rum.md) - [Berry-Flavored Cream Liqueurs](https://www.trendhunter.com/trends/dead-mans-fingers-cream-liqueur.md) - [Rum-Inspired Beverage Flavorings](https://www.trendhunter.com/trends/rum-flavour-range.md) - [Tropical Coconut-Flavored Spirits](https://www.trendhunter.com/trends/old-j-coconut.md)