# Smooth Vanilla Rum Spirits Dead Man’s Fingers Vanilla Rum Has Butterscotch Notes By Michael Hemsworth | Published 2023-05-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dead-mans-fingers-vanilla-rum References: [foodbev](https://www.foodbev.com/news/dead-mans-fingers-introduces-new-rum-flavour/) & [deadmansfingers](https://deadmansfingers.com)  The Dead Man’s Fingers Vanilla Rum is being launched by the [Halewood Artisanal Spirits](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-rum)-owned brand as a smooth, sweet option for cocktail enthusiasts alike to try out. The spirit features the brand's signature rum with notes of sweet vanilla and rich butterscotch to position it perfectly for use in a [wide range of cocktail recipes](https://www.trendhunter.com/trends/v-rum-canned-cocktails). The spirit is being launched into Asda retail locations this month for £28 and is packaged in clear bottles -- a first for the brand -- to help showcase the golden hue of the spirit. Global Marketing Director Rachel Adams spoke on the Dead Man’s Fingers Vanilla Rum saying, "Vanilla is a deliciously indulgent flavour that of course has strong associations with rum. We really wanted to dial that up for our newest launch, creating a really luxurious tasting liquid which pairs perfectly with cola and mixes well into cocktails.” ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 9% | Activity: 13% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Vanilla Rum Spirits:** The rise of flavored rums presents an opportunity for distilleries to create unique and innovative products that cater to consumers' evolving tastes. - **Clear Bottle Packaging:** More brands are using clear bottle packaging as a way to showcase their products and differentiate themselves in a crowded marketplace. - **Luxury Cocktails:** Cocktail enthusiasts are seeking out premium and indulgent ingredients to create high-end cocktails that offer a unique and memorable experience. ### Where This Applies - **Alcohol Manufacturing:** Distilleries can capitalize on the trend of flavored rums by experimenting with unique and unconventional flavors that appeal to a wider consumer base. - **Beverage Packaging:** Clear bottle packaging presents an opportunity for beverage companies to showcase their products and attract consumers with eye-catching designs. - **Hospitality:** The trend of luxury cocktails creates an opportunity for bars and restaurants to offer unique and high-end experiences that cater to upscale clientele. ## Related on Trend Hunter - [Vanilla Rum-Based Spirits](https://www.trendhunter.com/trends/vanilla-and-rum.md) - [Creamy Raspberry Rum Liqueurs](https://www.trendhunter.com/trends/raspberry-rum-cream-liqueur.md) - [Expertly Crafted Rum Cocktails](https://www.trendhunter.com/trends/canned-rum-cocktail.md) - [Tequila-Based Cream Liqueurs](https://www.trendhunter.com/trends/cream-liqueurs.md) - [Berry-Flavored Cream Liqueurs](https://www.trendhunter.com/trends/dead-mans-fingers-cream-liqueur.md) - [Halloween-Themed Rum Branding](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-rum.md) - [Complexly Flavored Aged Tequilas](https://www.trendhunter.com/trends/dead-mans-fingers-tequila-reposado.md) - [Spiced Non-Alcoholic Rum Spirits](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-00.md) - [Festively Macabre Rums](https://www.trendhunter.com/trends/original-spiced-rum.md)