# Complexly Flavored Aged Tequilas Dead Man’s Fingers Tequila Reposado is Arriving Now in the UK By Michael Hemsworth | Published 2022-03-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dead-mans-fingers-tequila-reposado References: [talkingretail](https://www.talkingretail.com/products-news/alcohol/dead-mans-fingers-launches-its-first-tequila-10-03-2022/) & [deadmansfingers](https://www.deadmansfingers.com)  The [Dead Man’s](https://www.trendhunter.com/trends/cream-liqueurs) Fingers Tequila Reposado is being launched by [Halewood Artisanal Spirits](https://www.trendhunter.com/trends/dead-mans-fingers-tequila-coffee-liqueur) as the first tequila within the brand's [Dead Man's](https://www.trendhunter.com/trends/dead-mans-fingers-1) Fingers range to offer consumers a new option for their favorite cocktails. The spirit features a premium flavor profile that is barrel-aged to help deliver a more complex taste than other varieties on the market. Arriving at Booker locations in the UK, the spirit is priced at £22 and features an eye-catching neon-blue branding to help make it easily recognizable on store shelves. Global Marketing Manager Rachel Adams commented on the new Dead Man’s Fingers Tequila Reposado saying, "Dead Man’s Fingers is about challenging convention and shaking up the rules. We have seen huge success within the rum category with our spiced, white and flavoured variants, which continue to attract incremental shoppers, and now we are bringing this same energy into the tequila category with this delicious reposado launch.” ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 40% | Activity: 78% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Aged Tequilas:** Creating premium, complex flavor profiles for aged tequilas to attract connoisseurs and cocktail enthusiasts alike. - **Flavored Tequilas:** Continuing to innovate and expand the flavored tequila market, meeting consumer demand for variety and experimentation. - **Eye-catching Branding:** Using unique and colorful branding to stand out on crowded store shelves and to attract consumers looking for something new and exciting. ### Sectors Adopting This - **Spirits & Liquor:** Opportunities to innovate and disrupt in the spirits and liquor industry by expanding on aged and flavored tequila offerings. - **Retail:** Opportunities for innovation in the retail industry to help products with unique and eye-catching branding stand out on store shelves. - **Food & Beverage:** Opportunities to expand the use of aged and flavored tequilas in the food and beverage industry, particularly in the creation of new, inventive cocktails. ## Related on Trend Hunter - [Tequila-Based Coffee Liqueurs](https://www.trendhunter.com/trends/dead-mans-fingers-tequila-coffee-liqueur.md) - [Tequila-Based Cream Liqueurs](https://www.trendhunter.com/trends/cream-liqueurs.md) - [Smooth Vanilla Rum Spirits](https://www.trendhunter.com/trends/dead-mans-fingers-vanilla-rum.md) - [Fruit-Flavored Cream Liqueurs](https://www.trendhunter.com/trends/dead-mans-fingers-1.md) - [Halloween-Themed Rum Branding](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-rum.md) - [Expertly Crafted Rum Cocktails](https://www.trendhunter.com/trends/canned-rum-cocktail.md) - [Spicy Premium Tequilas](https://www.trendhunter.com/trends/ghost-tequila.md) - [Versatile Tequila Liqueurs](https://www.trendhunter.com/trends/take-tequila.md) - [Festively Macabre Rums](https://www.trendhunter.com/trends/original-spiced-rum.md)