# Bold Banana-Flavored Rums The Dead Man’s Fingers Banana Rum is a Permanent New Product By Michael Hemsworth | Published 2021-03-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dead-mans-fingers-banana-rum References: [conveniencestore](https://www.conveniencestore.co.uk/products/banana-rum-variant-added-to-dead-mans-finger-range/654607.article) & [deadmansfingers](https://www.deadmansfingers.com) The [Dead Man’s Fingers](https://www.trendhunter.com/trends/dead-mans-fingers-vanilla-rum) Banana Rum has been added to the brand's product range to offer consumers a premium way to enhance their favorite cocktails and drink recipes. The flavored rum was first introduced by the brand as a limited edition offering prior to Christmas last year and is now being brought back as a permanent product. The run features a 37.5% ABV and is available to order now in 70cl bottles in the UK. Brand Manager Sam Caulfield spoke further on the Dead Man’s Fingers Banana Rum saying, "The [flavoured and premium rum category](https://www.trendhunter.com/trends/mango-lime-rum) is continuing to see strong growth, with Dead Man’s Fingers now being the fastest growing flavoured / spiced rum brand ([MAT](https://www.trendhunter.com/trends/b-mat)). As we approach the summer season there’s a huge opportunity to tap into this trend with new tropical fruit flavours such as Banana, which is a key flavour trend for 2021 with consumers seeking out holiday style drinks." ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 1% | Activity: 3% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Flavored Rum Boom:** With the continued growth in popularity of flavored and spiced rums, there is an opportunity for new and innovative flavors such as banana to be introduced to the market. - **Tropical Fruit Flavor Trends:** Consumers are seeking out holiday style drinks, creating a need for tropical fruit flavors like banana to be incorporated into products across various industries. - **Premium Drink Offerings:** As more consumers look to enhance their cocktails and drink recipes, there is a growing demand for premium, high-quality products like Dead Man’s Fingers Banana Rum. ### Industries Being Reshaped - **Alcohol and Spirits:** The flavored rum category is seeing strong growth, creating opportunities for new and unique flavors like banana to be introduced to the market. - **Hospitality and Tourism:** As consumers seek out holiday style drinks, the hospitality and tourism industries can tap into the tropical fruit flavor trend by incorporating flavors like banana into their drink menus. - **Food and Beverage:** The popularity of premium, high-quality drink offerings like Dead Man's Fingers Banana Rum creates opportunities for the food and beverage industry to expand their selection and incorporate similar products into their menus. ## Related on Trend Hunter - [Smooth Vanilla Rum Spirits](https://www.trendhunter.com/trends/dead-mans-fingers-vanilla-rum.md) - [Expertly Crafted Rum Cocktails](https://www.trendhunter.com/trends/canned-rum-cocktail.md) - [Vanilla Rum-Based Spirits](https://www.trendhunter.com/trends/vanilla-and-rum.md) - [Creamy Raspberry Rum Liqueurs](https://www.trendhunter.com/trends/raspberry-rum-cream-liqueur.md) - [Tequila-Based Cream Liqueurs](https://www.trendhunter.com/trends/cream-liqueurs.md) - [Halloween-Themed Rum Branding](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-rum.md) - [Festively Macabre Rums](https://www.trendhunter.com/trends/original-spiced-rum.md) - [Spiced Non-Alcoholic Rum Spirits](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-00.md) - [Fruit-Flavored Cream Liqueurs](https://www.trendhunter.com/trends/dead-mans-fingers-1.md)