# QSR-Backed Spiced Rums KFC Collaborates with Dead Man's Fingers On the '11 Herbed and Spiced Rum' By Kanesa D | Published 2023-08-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dead-mans-fingers-2 References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2023/08/kfc-launches-first-ever-spirit-with-new-rum/) & [deadmansfingers](https://deadmansfingers.com/)  KFC, the American fried chicken chain, has announced a new partnership with [Dead Man's Fingers](https://www.trendhunter.com/trends/canned-rum-cocktail), a rum brand based in Cornwall, England. The tie-up is KFC's first spirit-based release, combining the Cornish taste of Dead Man's Fingers with KFC's signature herb and spice blend. Starting September 1st and 2nd, consumers will be able to try out the limited edition rum at the [Chicken](https://www.trendhunter.com/trends/flamin-hot-chicken-fries) and Rum Shack in Margate. The pop-up will feature the 'Zinger [Punch](https://www.trendhunter.com/trends/readytodrink-rum-cocktail),' 'The Colonel's Colada,' and 'Finger Lickin' Good' cocktails, which are each crafted with Dead Man's Fingers rum. The KFC-themed rum offers flavors of herbs and spices, black and white pepper, and breading combined with Dead Man's Fingers spiced rum, which adds notes of creamy caramel, vanilla, treacle toffee, and nutmeg for a delectable fusion of flavors. Image Credit: KFC, Dead Man's Fingers ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 34% | Activity: 52% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Limited Edition Collaborations:** The partnership between KFC and Dead Man's Fingers demonstrates the trend of limited edition collaborations in the food and beverage industry. - **Spirit-based Innovations:** KFC's first spirit-based release with Dead Man's Fingers reflects a trend towards innovative spirit creations in the fast-food industry. - **Flavor Fusion Experiments:** The combination of KFC's signature herbs and spices with Dead Man's Fingers rum showcases the trend of flavor fusion experiments, offering unique and unexpected taste experiences. ### Industries Being Reshaped - **Fast Food:** The collaboration between KFC and Dead Man's Fingers introduces disruptive innovation opportunities in the fast food industry through unique spirit-based offerings. - **Alcoholic Beverages:** The release of the '11 Herbed and Spiced Rum' by KFC and Dead Man's Fingers presents disruptive innovation opportunities in the alcoholic beverages industry by combining popular food flavors with spirits. - **Pop-up Events:** The Chicken and Rum Shack pop-up in Margate, featuring the limited edition rum, highlights a disruptive innovation opportunity in the event industry by combining food, drinks, and immersive experiences. ## Related on Trend Hunter - [Expertly Crafted Rum Cocktails](https://www.trendhunter.com/trends/canned-rum-cocktail.md) - [Smooth Vanilla Rum Spirits](https://www.trendhunter.com/trends/dead-mans-fingers-vanilla-rum.md) - [Vanilla Rum-Based Spirits](https://www.trendhunter.com/trends/vanilla-and-rum.md) - [Halloween-Themed Rum Branding](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-rum.md) - [Festively Macabre Rums](https://www.trendhunter.com/trends/original-spiced-rum.md) - [Libation-Friendly Fried Chicken](https://www.trendhunter.com/trends/kfc-japan-ninniku-crispy.md) - [QSR Plunge Buckets](https://www.trendhunter.com/trends/ruffles-and-kfc.md) - [Spiced Non-Alcoholic Rum Spirits](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-00.md) - [Summer-Ready Rye Whiskeys](https://www.trendhunter.com/trends/island-rooster-rum-barrel-rye.md)