# Dead Leaders As Strong Ad Voices GreenPeace: The Energy (R)evolution By TrendHead | Published 2008-10-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/dead-leaders-as-strong-ad-voices-greenpeace-the-energy-revolution References: [urlesque](http://www.urlesque.com/2008/10/29/dead-people-sell/) The last remaining hope for a sustainable future? It is a new trend in advertising to use dead people to sell products or promote campaigns, but is it really true that past heroes have a stronger voice than alive ones? When you look at the impact dead people like Jesus, Elvis, John Wayne, Che Guevera, John Lennon, Buddha and so on have, you begin to question that. Having said that, this GreenPeace campaign is genius. Using the voice of former US President John F. Kennedy speak from the grave about The Energy (R)evolution is effective, to say the least. Captions like “we can’t look our children in the eye before we do something about the climate” are provocative, but indeed, what is needed for people to listen up? I give two thumbs up to GreenPeace for this one. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 5% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Using Dead People in Advertising:** Opportunity for brands to leverage the influence and nostalgia associated with deceased icons to create impactful advertisements. - **Provocative Messaging in Campaigns:** Chance for companies to use bold and thought-provoking captions to grab the attention of their target audience. - **Leveraging the Power of Nostalgia:** Potential for brands to tap into the emotional connection people have with past heroes to create meaningful and memorable advertising campaigns. ### Sectors Adopting This - **Advertising:** Opportunity for advertising agencies to explore innovative approaches in leveraging dead icons and provocative messaging to create impactful campaigns. - **Marketing:** Chance for marketers to utilize the power of nostalgia and emotional connections to connect with consumers on a deeper level and differentiate their brands. - **Environmental Activism:** Potential for environmental organizations to use provocative messaging and deceased icons to raise awareness about important causes and engage with the public. ## Related on Trend Hunter - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Wild Granny Campaigns](https://www.trendhunter.com/trends/your-grandmas-energy-drink.md) - [Generational Musician Gin Commercials](https://www.trendhunter.com/trends/a-toast-between-legends.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Convention-Challenging AC Campaigns](https://www.trendhunter.com/trends/windfree.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md)