With all the unfortunate happenings lately with celebrities like Michael Phelps and Chris Brown, marketers are considering recruiting deceased iconic brand ambassadors instead of mega stars who may turn on them without notice.
â€œYou're not going to catch Elvis in a sex scandal, or Albert Einstein's not going to hit his girlfriend.â€
Then again, do we really know for sure that Elvis is dead?
Implications - It was discovered that only seven percent of the ads that aired during the 2009 celeb-filled Grammy Awards featured any celebrities. Using a celebrity is risky for an advertising agency, but celebs also bring in a lot of profit. They just have to decide if it is worth the risk.
Promoting From the Grave
More Stats +/-
Retro Icons in New Ads
Fashion Lines by Dead Celebrities
Elvis, 30 Years Dead and as Big as Ever
Retro Icons in Modern Ads