# Deadly Online Shows 'Dead Drunk but Trying' Will Test the Limits and Livers of Contestants By Josh Milenthal | Published 2010-08-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/dead-drunk-but-trying References: [youtube](http://www.youtube.com/user/deaddrunkbuttrying) & [facebook](http://www.facebook.com/pages/Dead-Drunk-But-Trying/140143972686660?v=info) 'Dead Drunk But Trying' is a new [YouTube](https://www.trendhunter.com/trends/wine-tv) video series by some ridiculous dudes who want to see what happens when people drink copious amounts of alcohol, then try to perform simple tasks, like putting together basic [IKEA](https://www.trendhunter.com/trends/trapped-in-the-90s) furniture. Contestants must have a [.25 BAC or higher](https://www.trendhunter.com/trends/bac-calculator-by-bacdrunk) to begin their task. The show aired its first episode recently, and will air a new episode every two weeks. I personally find the show questionable and unsafe, but the results are still hilarious. 'Dead Drunk But Trying' will appeal to all those who have ever laughed at a friend stumbling around while extremely inebriated. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 17% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Unsafe Entertainment:** Opportunity for companies to create safer forms of entertainment that still appeal to thrill-seeking audiences. - **Shock Value Content:** Potential for creation of new forms of outrageous content that will grab consumer attention through shock value. - **Comedic Alcohol Consumption:** Opportunity for companies to create comedic content around alcohol consumption in safe, responsible and entertaining ways. ### Where This Applies - **Entertainment:** Possible opportunity to create new forms of entertainment that offer thrill but are safe and responsible. - **Marketing and Advertising:** Opportunity for companies to create shock value content for marketing campaigns that will draw consumer attention. - **Food and Beverage:** Opportunity for alcohol brands to create comedic content around alcohol consumption in safe, responsible and entertaining ways. ## Related on Trend Hunter - [Boozy Backyard Games](https://www.trendhunter.com/trends/beer-darts.md) - [Beginner Bartender Challenges](https://www.trendhunter.com/trends/americas-worst-home-bartender.md) - [Alcohol-Centered Board Games](https://www.trendhunter.com/trends/monopoly-board-crawl.md) - [Wine-Branded Adult Party Games](https://www.trendhunter.com/trends/would-you-dare.md) - [Extreme Beverage Taste Tests](https://www.trendhunter.com/trends/blind-taste-test.md) - [Feature-Length Wine Videos](https://www.trendhunter.com/trends/wine-tv.md) - [Outdoor Waterslide Drinking Games](https://www.trendhunter.com/trends/what-do-you-meme-slip-sip-flip.md) - [Cheeky Hangover Contests](https://www.trendhunter.com/trends/q-mixers1.md) - [First-Person Television-Inspired Games](https://www.trendhunter.com/trends/not-for-broadcast.md)