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# Commemorative Limited-Edition Cars
The New Bespoke De Tomaso Hypercar Was Recently Unveiled

By Daniel Johnson | Published 2019-07-04 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/de-tomaso-hypercar
References: [hypebeast](https://hypebeast.com/2019/7/de-tomaso-p72-hypercar-goodwood-festival-of-speed-first-look-60-anniversary) & [detomasodc](https://detomasodc.co.uk/)

The model P72 De Tomaso hypercar was created to commemorate the company's 60th anniversary. The car was designed to look like an Italian sports car. The design features a strong 1960s Italian influence, evident in the sweeping lines, gold features, lights, and exhaust system. Only 72 units will be made, making the car a [limited edition model](https://www.trendhunter.com/trends/alpine-a110-r-ultime). Each one will have an approximate price point of $845,00 USD.

The De Tomaso hypercar will feature a [carbon fiber monocoque chassis](https://www.trendhunter.com/trends/vita-nova), similar to other designs by Norman Choi. Also featured are carbon crash structures, as well as front and back suspension mounts which help to give the car a [FIA](https://www.trendhunter.com/trends/nextgeneration-race-car-concept) LMP motorsport rating. The motorsport rating could indicate the car's future on race tracks.

Image Credit: De Tomaso

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 48% | Activity: 13% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Commemorative Limited-edition Cars:** The trend of creating limited-edition cars as a way to commemorate special milestones or anniversaries presents an opportunity for brands to tap into the exclusivity and demand for unique vehicles.
- **Bespoke Hypercars:** The rise of bespoke hypercars, like the De Tomaso P72, showcases the demand for custom-made vehicles that combine luxury, performance, and unique design elements.
- **Vintage-inspired Design:** The incorporation of vintage-inspired design elements in new car models, such as the 1960s Italian influence in the De Tomaso hypercar, offers an opportunity for brands to blend classic aesthetics with modern technology.

### Where This Applies

- **Automotive:** The automotive industry can explore the production of commemorative limited-edition cars to cater to the demand for exclusive and collectible vehicles.
- **Luxury:** The luxury industry can capitalize on the bespoke hypercar trend by offering high-end customizations and personalized experiences for affluent clients seeking unique vehicles.
- **Design:** The design industry can contribute to the development of vintage-inspired car models by combining nostalgic aesthetic elements with cutting-edge technology and materials.

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