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# Tangerine Temptresses
‘Orange' Anna de Rijk by Thomas Klementsson

By Amelia Roblin | Published 2010-11-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/de-rijk-by-thomas-klementsson
References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2010/11/editorial-orange-anna-de-rijk-by-thomas-klementsson.html) & [cameralink](http://cameralink.com/photographers/thomas-klementsson/fashion-portfolio-1)

The Spring/Summer issue of Stockholm Magazine features a photoshoot of model Anna de Rijk by Thomas Klementsson. The editorial appropriately entitled ‘Orange’ features the Swedish photographer’s zestful spirit in a series of neon photos with a model who can evidently pull off even the wackiest looks.

Having been dubbed ‘Photographer of the Year’ at the 2002 Ellen Awards, Klementsson has done much of his work shooting commercially for brands like [H&M](https://www.trendhunter.com/trends/femininity-in-bloom), [Camper](https://www.trendhunter.com/trends/peu-form) and [Vagabond](https://www.trendhunter.com/trends/sporty-ballet-flats). However, this editorial of Anna de Rijk by Thomas Klementsson is without a doubt one of his most striking projects.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 86% | Activity: 66% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Neon Fashion:** Opportunity to capitalize on the growing trend of neon fashion in the photography industry.
- **Model Photography:** Opportunity to explore unique and unconventional photography styles in the fashion industry.
- **Zestful Spirit:** Opportunity to embrace vibrant and energetic concepts in fashion editorials.

### Who This Affects Most

- **Fashion Photography:** Opportunity to innovate and experiment with unconventional photography techniques.
- **Fashion:** Opportunity for fashion brands to incorporate bold and vibrant colors in their designs.
- **Magazine Publishing:** Opportunity for magazines to create visually impactful editorial spreads to attract readers.

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