# Appreciative Perfume Collections Byredo's 'De Los Santos' Collection Honors Life's Sweet Memories By Colin Smith | Published 2022-03-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/de-los-santos References: [hypebae](https://hypebae.com/2022/3/byredo-de-los-santos-perfume-release-price) & [byredo](https://www.byredo.com/us_en/de-los-santos-50ml)  '[Byredo](https://www.trendhunter.com/trends/unnamed-fragrance),' the European luxury cosmetics brand, has launched the 'De Los Santos' collection of perfumes. Ben Gorham, the founder of Byredo and the creator of the De Los Santos collection, got the idea for the collection by looking at the variety of cultures in the world and the unique ways that cultures operate. With the De Los Santos collection, Ben Gorham is sending the message that it is important to celebrate life's many experiences, appreciate your own life and culture, and honor your own memories rather than move on from them. The name De Los Santos pays homage to the Mexican holiday Día de los Muertos, which itself is a celebration of life and memories. The scents in the De Los Santos collection are [earthy, musky, and strong](https://www.trendhunter.com/trends/evoking-seasonal-scents) through the use of iris root, incense, and other rich ingredients. The De Los Santos collection costs $196 USD for a 50mL bottle and $270 USD for a 100mL bottle. Image Credit: Byredo ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 33% | Activity: 34% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Cultural Appreciation Perfumes:** Luxury cosmetics brands can create more perfume collections inspired by cultural celebrations or significant events in different cultures, allowing them to appeal to a wider range of audiences. - **Memory-based Fragrances:** Cosmetics companies can create perfumes that invoke personal memories, such as childhood experiences, travel, or special occasions, to provide a more personalized customer experience. - **Eco-friendly Perfumes:** By using natural and sustainable ingredients, cosmetics companies can appeal to the increasing numbers of consumers who prioritize eco-consciousness in their purchasing decisions. ### Sectors Adopting This - **Luxury Cosmetics:** Luxury cosmetics brands can take inspiration from different cultures to create unique products that appeal to their discerning consumer base. - **Fashion and Apparel:** Fashion brands can create fragrances that complement their clothing lines, allowing them to offer a complete lifestyle experience for their customers. - **Green Beauty:** By using natural, organic, or vegan ingredients in their perfumes, green beauty companies can offer a more sustainable and eco-friendly alternative to traditional cosmetics brands. ## Related on Trend Hunter - [Richly Scented Fragrances](https://www.trendhunter.com/trends/the-rservation-fragrances.md) - [Elegant Perfume Collection](https://www.trendhunter.com/trends/les-esprits-de-parfum.md) - [Mexican Heritage Bodycare](https://www.trendhunter.com/trends/lush-2025-da-de-muertos.md) - [Timeless Literary-Inspired Fragrances](https://www.trendhunter.com/trends/immortal-perfumes.md) - [Customized Luxe Revived Perfumes](https://www.trendhunter.com/trends/unnamed-fragrance.md) - [Mexican Aromatherapy Candles](https://www.trendhunter.com/trends/santu-beauty-candles.md) - [Sleek Holiday-Scented Candles](https://www.trendhunter.com/trends/symphonique.md) - [Atmospheric Desert Fragrances](https://www.trendhunter.com/trends/byredo-desert-dawn.md) - [Luxury Nature-Inspired Fragrances](https://www.trendhunter.com/trends/diptyque-6.md)