# Heavily Tattooed Lookbooks Zombie Boy is the Face of the De La Garza Summer 2011 Collection By Marissa Brassfield | Published 2011-06-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/de-la-garza-summer-2011 References: [designscene.net](http://www.designscene.net/2011/06/zombie-boy-marcin-kempski.html) & [delagarza.it](http://www.delagarza.it/) Tattoo-covered model Zombie Boy, also known as Rick Genest, stars in the De La Garza Summer 2011 lookbook. The collection is an uplifting mix of suits in [bold primary colors](https://www.trendhunter.com/trends/wildest-ones-yet) and floral-printed suits in neon and trippy patterns. These aesthetically pleasing pieces are a jarring juxtaposition with Zombie Boy's grisly [full-body ink](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela). In the first image, for example, a whimsical 70s-inspired [floral suit](https://www.trendhunter.com/trends/beetlejuice-beetlejuice1) gets a gritty touch thanks to Genest's exposed anatomical tattoos, the "RIP" scrawled across his chest and a pose that pantomimes ripping one's face open at the jaw. The blend of vibrant suiting and Zombie Boy's creepy aesthetic make for an unforgettable pictorial. Photographer Marcin Kempski captured the De La Garza Summer 2011 lookbook; Michal Kluszczynski was the editor. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 95% | Activity: 95% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Tattoo-inspired Fashion:** The use of heavily tattooed models in fashion campaigns serves as an opportunity for brands to explore new styles and push boundaries in the fashion industry. - **Whimsical-gruesome Aesthetics:** The blending of traditionally bright and cheerful patterns with bold and macabre tattoos creates an opportunity for artists and designers to experiment with new aesthetic combinations. - **Alternative Model Representation:** The use of models who deviate from the traditional mainstream look offers an opportunity for brands to appeal to a wider range of consumers and target niche markets. ### Industries Being Reshaped - **Fashion:** Companies in the fashion industry can explore using unorthodox models with unconventional tattoos to appeal to alternative fashion markets and push fashion boundaries. - **Photography:** Photographers have an opportunity to experiment with unique and unconventional models and aesthetics to create eye-catching, unforgettable visual content. - **Marketing:** Marketing companies can use the concept of using tattooed models to represent a unique perspective and unconventional approach in advertising campaigns, setting themselves apart and appealing to new markets. ## Related on Trend Hunter - [Sculpturally Formed Jewelry Collections](https://www.trendhunter.com/trends/cyber-zombie.md) - [Fashionable Zombie Dolls](https://www.trendhunter.com/trends/zombaes-critter-chaos.md) - [Sleek Punk Skate Capsules](https://www.trendhunter.com/trends/zero-skateboards.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Monster-Adorned Capsule Collections](https://www.trendhunter.com/trends/capsule-collections.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Cult Film-Inspired Fashion Collections](https://www.trendhunter.com/trends/beetlejuice-beetlejuice1.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)