# Bonnet Bouffants 'De Javu' by Laura Vanagaityte Features Gravity-Defying Hair By Marissa Brassfield | Published 2010-01-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/de-javu-by-laura-vanagaityte References: [behance.net](http://www.behance.net/Gallery/de-javu/399507) I thought I'd seen my fair share of avant-garde sky-high hair, but 'De Javu' by Laura Vanagaityte kicks things up a few notches. The model has a hairstyle that reminds me of Little Bo Peep's bonnet, only it's made of hair! Do *not* try this [bonnet-style bouffant](https://www.trendhunter.com/trends/bouf) unless you're a professional. Check out more shots of 'De Javu' by Laura Vanagaityte above, and keep clicking for more [sky-high hairdos](https://www.trendhunter.com/trends/highdive). **Implications** - Money-conscious consumers embraced affordable products at thrift stores during the recession, causing a resurgence of [retro styles](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025). Consumers appreciate these vintage looks for their antiquity and rare design. Companies should adopt some of these elements into their product lines to appeal to fashionable demographics. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 61% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Gravity-defying Hair:** Opportunity for hair care companies to innovate with new products and techniques to create dramatic, avant-garde styles. - **Avant-garde Fashion:** Opportunity for fashion companies and designers to experiment with bold, unconventional styles inspired by retro and vintage looks. - **Resurgence of Retro Styles:** Opportunity for companies in various industries to incorporate vintage and retro elements into their product lines to appeal to fashion-conscious consumers. ### Where This Applies - **Hair Care:** The hair care industry can benefit from the trend of gravity-defying hairstyles by creating new products and tools to help consumers achieve these dramatic looks. - **Fashion:** The fashion industry can benefit from the trend of avant-garde styles by experimenting with bold, unconventional designs and incorporating vintage elements into their collections. - **Retail:** Retailers can benefit from the resurgence of retro styles by incorporating vintage and retro elements into their product offerings to attract a fashion-conscious consumer base. ## Related on Trend Hunter - [Avant-Garde Radish Accessories](https://www.trendhunter.com/trends/radish-hat.md) - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Cosmically Inspired Haircare](https://www.trendhunter.com/trends/super-nova-hair-care.md) - [Growth Booster Haircare](https://www.trendhunter.com/trends/bouf.md) - [Bread-Themed Fascinators](https://www.trendhunter.com/trends/bread-hat.md) - [Bag-Shaped Hair Clips](https://www.trendhunter.com/trends/tresemm-x-luar.md) - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [AI-Based Salon Try-Ons](https://www.trendhunter.com/trends/perfect-corp.md)